Edge of the Web Radio

6
Oct

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca’s team at Genie Goals has some great tips for […] The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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20
Sep

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at […] The post EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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16
Sep

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken […] The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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30
Aug

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

The Industry’s Favorite SEO Podcast #EDGETALK : Erin Robbins – President of GinzaMetrics Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics […] The post EP 191: Connecting SEO & Content Marketing w/Erin Robbins appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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30
Aug

Erin Robbins: Connecting SEO & Content Marketing – Show 191

The Industry’s Favorite SEO Podcast

#EDGETALK : Erin Robbins – President of GinzaMetrics

Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics space for the past 13 years working with start-ups, agencies, and large brands around the globe.

We talk with Erin today about some of the challenges of running a company with employees across the globe, team building and how to connect your SEO team with your content marketing team.

Plus there were lots of laughs and snark in this episode! Check out this fun interview with Erin Robbins of GinzaMetrics!

The post Erin Robbins: Connecting SEO & Content Marketing – Show 191 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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23
Aug

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

The Industry’s Favorite SEO Podcast #EDGETALK : Michael King – Founder/Managing Director of iPullRank Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then […] The post EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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23
Aug

Michael King of iPullRank – Vector Report, AMP, Fatherhood, & Moz – Show 190

The Industry’s Favorite SEO Podcast

#EDGETALK : Michael King – Founder/Managing Director of iPullRank

Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then reranked the five companies based on how well they are doing at SEO. This report is based on many points including keyword visibility, backlink profile, trust metrics, spam scores, and more!

Plus, Michael has some strong opinions on AMP. With some of the latest news on AMP, Michael wanted to get some thoughts on AMP off of his chest. Should businesses be investing in AMP? Hear what Michael has to say about AMP.

Some other topics we cover:

Michael’s first daughter was born a month ago, so we wanted to talk to Mike about how his daughter Zora is doing and get fatherhood tips for Tom – who’s about to experience the same thing in a few weeks.

Also, the day before our recording, Moz announced that they are laying off 28% of their workforce. The news kind of shook the SEO industry and we had a good discussion as for what it means for our industry.

We cover these topics & more all today on the EDGE!

The post Michael King of iPullRank – Vector Report, AMP, Fatherhood, & Moz – Show 190 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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16
Aug

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

The Industry’s Favorite SEO Podcast #EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO What is it like to run an SEO agency from around the world? We’re talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We’re also going to spend some […] The post EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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16
Aug

Kris Reid – Growing an Agency Overseas & Intention Marketing – Show 189

The Industry’s Favorite SEO Podcast

#EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO

What is it like to run an SEO agency from around the world? We’re talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We’re also going to spend some time talking about SEO audits, link authority secrets, and most importantly, consumer INTENTION…it’s not about ranking, or traffic – it’s about providing the customers with what they need.

Let’s talk about SEO driving revenue, today on the EDGE!

Want to win a 200-point Website Audit? Click here to win!

The post Kris Reid – Growing an Agency Overseas & Intention Marketing – Show 189 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Aug

EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt

The Industry’s Favorite SEO Podcast #EDGETALK : Corey Northcutt – CEO of Northcutt We’re talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list […] The post EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Aug

Corey Northcutt – eCommerce SEO Tips & Google Ranking Factors – Show 188

The Industry’s Favorite SEO Podcast

#EDGETALK : Corey Northcutt – CEO of Northcutt

We’re talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago.

Corey has created a great resource, a list of 271 mythical and factual Google Ranking Factors. Plus, we are going over eCommerce and breaking down the best SEO practices to get your eCommerce website visible by Google.

In our last segment with Corey, we dive deep into an article he wrote last May called, “Success is Not a Commodity.” What is success and why isn’t it a commodity? Listen to our great conversation with Corey Northcutt! TODAY ON THE EDGE!

The post Corey Northcutt – eCommerce SEO Tips & Google Ranking Factors – Show 188 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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2
Aug

Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187

The Industry’s Favorite SEO Podcast #EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we’ve been striking gold on our interviews with top thought-leaders in the digital marketing industry. This week we’re taking Local SEO/Location […] The post Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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26
Jul

Darren Shaw – How Effective is Yext? – Show 186

The Industry’s Favorite SEO Podcast #EDGETALK : Darren Shaw – President & Founder of Whitespark Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his […] The post Darren Shaw – How Effective is Yext? – Show 186 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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19
Jul

Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185

The Industry’s Favorite SEO Podcast #EDGETALK : Eric Enge – CEO at Stone Temple Consulting We are locked in and pursuing leaders in the SEO community, and it just so happens that we have one today. Eric Enge, co-author of the book “The Art of SEO”, a fantastic guide to […] The post Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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12
Jul

How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184

The Industry’s Favorite SEO Podcast #EDGETALK : Jody O’Donnell – Technical Director at Merkle We certainly enjoy going into technical SEO regularly on the podcast and when we see someone who has really useful information and would make for an interesting discussion, that is what we want to bring to […] The post How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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5
Jul

Brad Geddes – Work Productivity & PPC Ad Testing – Show 183

The Industry’s Favorite SEO Podcast #EDGETALK : Brad Geddes – Co-Founder AdAlysis Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you’ll be frittering it away very quickly. They’re always lessons to be learned, and it is great to […] The post Brad Geddes – Work Productivity & PPC Ad Testing – Show 183 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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28
Jun

Jessie Stricchiola – Legal SEO and SEO Audits – Show 182

The Industry’s Favorite SEO Podcast #EDGETALK : Jessie Stricchiola – SEO Expert Witness We are always talking to some heavy hitters inside of digital marketing. And we always have a sweet spot for search engine optimization as the focus of our show. What about your legal rights when it comes […] The post Jessie Stricchiola – Legal SEO and SEO Audits – Show 182 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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21
Jun

Francois Goube – Founder of Oncrawl – Show 181

The Industry’s Favorite SEO Podcast #EDGETALK : Fixing Your Website’s Technical SEO With Oncrawl We were lucky to be joined this week by Francois Goube, founder of Oncrawl, from his home in Bourdeaux, France. We talked with Francois Goube to talk about Oncrawl and how SEOs can use the tool […] The post Francois Goube – Founder of Oncrawl – Show 181 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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14
Jun

Tony Verre – Human Keyword Research – Show 180

The Industry’s Favorite SEO Podcast #EDGETALK : What is Human Keyword Research? If you’ve been in digital marketing for any period of time, I’m guessing that you’ve done keyword research. There’s a lot of schools of thought on how to do that, but ultimately it gets down to strings or […] The post Tony Verre – Human Keyword Research – Show 180 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Jun

Oli Gardner: Landing Pages, CTA Conference & More – Show 179

The Industry’s Favorite SEO Podcast #EDGETALK : Register for the 2016 CTA Conference in Vancouver! This is the show that is consistently bringing you digital marketing thought leaders and cutting edge technology and strategy. So in that vein, it was bound to happen. We got a hold of the co-founder […] The post Oli Gardner: Landing Pages, CTA Conference & More – Show 179 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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