Edge of the Web Radio

3
May

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

The Industry’s Favorite SEO Podcast

#EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic

You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, you’d think that we would have a full snapshot of the traffic coming into any site, right?

Unfortunately, that’s not the case. There is a growing lack of transparency of a certain type of traffic : DARK TRAFFIC.

It’s unknown: Dark Search, Dark Social, and Dark Mobile Traffic.

We have an interview today with a man who can shed some light on the subject, that’s Marshall Simmonds of Define Media Group. We’re going dark today, this is a data picture that you need to understand…WELCOME BACK TO THE EDGE.

Show Links:

Define Media Group

Marshall Simmonds – Twitter

Dark Traffic: Dark Search, Dark Social, Dark Mobile By Marshall Simmonds – SMX West Slideshare


Google: Keep Redirects Indefinitely But One Can Remove Them After Google Indexes

google logo301 redirects are always an issue with SEOs, well Gary Illyes tried to clear things up the other day on Twitter. See what he had to say about 301s here.

LINK

By : Barry Schwartz


Google Testing Very Light Blue Links In Search Results

Google seems to be doing more testing! Someone took a screenshot of their recent search showing Google using a different shade of blue in its SERP.

LINK

By : Barry Schwartz


Google Hit With Abuse Charges Over Android Operating System

The European Union has its sights set on Google once again, this time having to do with the Android operating system.

LINK

By : Matt Southern


Users average 50 minutes per day on Facebook, Messenger and Instagram

In their Q1 earnings call, Facebook announced that the average users spends more than 50 minutes on Facebook and Instagram.

LINK

By : Josh Constine


The post What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
26
Apr

Introduction to Google Analytics – Show 172 - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

The Industry’s Favorite SEO Podcast

#EDGETALK : Google Analytics 101

Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you been scratching your head on what something is made up of, like an everything bagel? What the heck is in that thing? Well – check this metaphor out, Google Analytics is like and Everything Bagel. Unless you’re in there regularly, you may not even know what is in there. Well, we have Nate, the marketing director of Site Strategics, to guide you through what is actually on that Analytics Bagel.

Also – we’re going to cover 8 Tips that you need to know about effectively outsourcing your content…WELCOME BACK TO THE EDGE.

Show Links:

Google Analytics 101: An Everything Bagel with Plain, White Cream Cheese

8 Tips for Effectively Outsourcing Your Content


Google Toolbar PageRank officially goes dark

google logoGoogle has removed the PageRank feature from their toolbar, about a month after announcing they were doing so.

LINK

By : Barry Schwartz


Google To AdWords Advertisers: Google Maps Is Now Part Of Core Search

Google made an announcement that Google Maps is now apart of core search, making local search results available for ad placement.

LINK

By : Barry Schwartz


Facebook will soon be able to automatically tag your friends in videos

You will now be able to track your packages via Google with a new Google search card.

LINK

By : Matt Southern


The post Introduction to Google Analytics – Show 172 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
19
Apr

Interview with Maddie Cary – Show 171 - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

The Industry’s Favorite SEO Podcast

#EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It

We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Marketing. Maddie has a deep love for PPC and her company, a digital marketing firm in Seattle, but she also has a deep love for Beyonce. She tied two of her passions together in her latest presentation at SMX West. How would Beyonce do as a PPC manager? Well, we’re about to find out.

We’re talking to Maddie Marketer : Maddie Cary of Point It, and talk to her about SEM and PPC, and much more……WELCOME BACK TO THE EDGE.

Show Links:

Point It Digital Marketing

Maddie Cary Twitter

SMX Slideshare: What Would Beyonce Do? Fierce PPC Tactics to Make Your Account A Super Star


Google displaying gas prices in the local 3-pack

google logoGoogle has started displaying gas prices in their local search results on your mobile devices.

LINK

By : Barry Schwartz


Google’s John Mueller On Redirecting vs 404ing Products That No Longer Exist

Google’s John Mueller had some interesting thoughts on when you should have a 404 error on you website and when you shouldn’t.

LINK

By : Barry Schwartz


F8 2016: Facebook Live API Open to Developers, Publishers

At their F8 event, Facebook had multiple announcements, but the biggest was their announcement that Facebook Live is open to developers.

LINK

By : David Cohen


Facebook will soon be able to automatically tag your friends in videos

Facebook is working to get it’s facial recognition from photos to work for your videos.

LINK

By : Frederic Lardinois


The post Interview with Maddie Cary – Show 171 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
12
Apr

Interview With Barry Schwartz – Show 170 - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast

#EDGETALK : Interviewing Barry Schwartz of Search Engine Roundtable

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience.

But We wanted to go behind the scenes for a moment, and talk to some of the players that put it on. Barry Schwartz is a well-known figure inside of the Search Marketing industry. He was a key figure with SMX 2016, and is a continued key figure in all things search…so it really makes sense to have him on the Edge, right?

We have covered him from afar, and now he’s up close and personal…WELCOME BACK TO THE EDGE.

Show Links:

Rusty Brick

Search Engine Land

Search Engine Roundtable

SMX

2016: The Year that Podcasting Explodes in Popularity


Twitter to Stream NFL Thursday Night Football This Fall

google logoComing this football season, you will be able to stream NFL Thursday night football games on Twitter.

LINK

By : Matt Southern


Instagram Extends Videos from 15 to 60 Seconds

instagram.jpgInstagram will now let you post 60 second videos onto your Instagram page, a welcome news announcement for the advertisers of their platform.
LINK

By : Matt Southern


Is Google Testing The Penguin 4.0 Algorithm?

Google-New-Logo.jpgGoogle seems to be testing the next Penguin algorithm. This update is expected at anytime.

LINK

By : Barry Schwartz


Google+ accounts no longer required for leaving local reviews in Google

google-maps1.jpgGoogle has dropped the requirement of having a Google plus page to leave a review as well as updated the local results interface.

LINK

By : Barry Schwartz


The post Interview With Barry Schwartz – Show 170 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
12
Apr

Interview With Barry Schwartz – Show 170

SEO Radio Podcast

#EDGETALK : Interviewing Barry Schwartz of Search Engine Roundtable

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience.

But We wanted to go behind the scenes for a moment, and talk to some of the players that put it on. Barry Schwartz is a well-known figure inside of the Search Marketing industry. He was a key figure with SMX 2016, and is a continued key figure in all things search…so it really makes sense to have him on the Edge, right?

We have covered him from afar, and now he’s up close and personal…WELCOME BACK TO THE EDGE.

Show Links:

Rusty Brick

Search Engine Land

Search Engine Roundtable

SMX

2016: The Year that Podcasting Explodes in Popularity


Twitter to Stream NFL Thursday Night Football This Fall

google logoComing this football season, you will be able to stream NFL Thursday night football games on Twitter.

LINK

By : Matt Southern


Instagram Extends Videos from 15 to 60 Seconds

instagram.jpgInstagram will now let you post 60 second videos onto your Instagram page, a welcome news announcement for the advertisers of their platform.
LINK

By : Matt Southern


Is Google Testing The Penguin 4.0 Algorithm?

Google-New-Logo.jpgGoogle seems to be testing the next Penguin algorithm. This update is expected at anytime.

LINK

By : Barry Schwartz


Google+ accounts no longer required for leaving local reviews in Google

google-maps1.jpgGoogle has dropped the requirement of having a Google plus page to leave a review as well as updated the local results interface.

LINK

By : Barry Schwartz


The post Interview With Barry Schwartz – Show 170 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
29
Mar

Show 169: Link Building Fundamentals – With Matt Siltala

SEO Radio Podcast

#EDGETALK : The Art and Science of Building Links

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience.

One of those speakers in Matt Siltala, President and founder at Avalaunch Media. We’re talking link building fundamentals today, best practices for your search engine optimization steps. These are the things that you absolutely need to know!

We’re bringing you the top thought leaders in the industry! You need to make sure you are listening to all of our show…WELCOME BACK TO THE EDGE.

LINKS:

Avalaunch Media

Matt Siltala’s Twitter

Link Building Fundamentals – SMX Slideshare


Google Ranking Restaurant Searches by “Best” and “Cheapest”

google logoGoogle has started to rank restaurant searches with different modifiers like “best” and “cheapest.”

LINK

By : Matt Southern


Google Image Search Launches Colorized Filter Buttons

Google-New-Logo.jpgGoogle has released a new feature in their image search that looks a lot like functionality you find on Pinterest.

LINK

By : Barry Schwartz


Google Testing Images In Search Results Snippets

google-logo.pngGoogle is testing displaying images in the search results, inline with the snippets.

LINK

By : Barry Schwartz


Google is making a keyboard for the iPhone

google-mobile.jpgGoogle is developing a keyboard for iOS would incorporate a variety of search options for iPhone users.

LINK

By : Casey Newton


The post Show 169: Link Building Fundamentals – With Matt Siltala appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
29
Mar

Show 169: Link Building Fundamentals – With Matt Siltala - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast

#EDGETALK : The Art and Science of Building Links

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience.

One of those speakers in Matt Siltala, President and founder at Avalaunch Media. We’re talking link building fundamentals today, best practices for your search engine optimization steps. These are the things that you absolutely need to know!

We’re bringing you the top thought leaders in the industry! You need to make sure you are listening to all of our show…WELCOME BACK TO THE EDGE.

LINKS:

Avalaunch Media

Matt Siltala’s Twitter

Link Building Fundamentals – SMX Slideshare


Google Ranking Restaurant Searches by “Best” and “Cheapest”

google logoGoogle has started to rank restaurant searches with different modifiers like “best” and “cheapest.”

LINK

By : Matt Southern


Google Image Search Launches Colorized Filter Buttons

Google-New-Logo.jpgGoogle has released a new feature in their image search that looks a lot like functionality you find on Pinterest.

LINK

By : Barry Schwartz


Google Testing Images In Search Results Snippets

google-logo.pngGoogle is testing displaying images in the search results, inline with the snippets.

LINK

By : Barry Schwartz


Google is making a keyboard for the iPhone

google-mobile.jpgGoogle is developing a keyboard for iOS would incorporate a variety of search options for iPhone users.

LINK

By : Casey Newton


The post Show 169: Link Building Fundamentals – With Matt Siltala appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
22
Mar

Show 168: The Future of Content Marketing

SEO Radio Podcast

#EDGETALK : How Google’s AMP will Influence Your Online Marketing

You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our own site, we’ve had a lot of conversations about this very topic.

What about the future? Standards change. Expectations increase and technology improves. If you want to make sure your efforts stay effective, you need to adapt, or even stay ahead of the curve. We’re going over 7 main ways great content will be different in the future, from author Neil Patel.

Also : We talked about AMP last week. How is it going to affect your online marketing…TODAY…WELCOME BACK TO THE EDGE.

LINKS:

The Future of Content: What It Will Look Like

How Google’s AMP Will Influence Your Online Marketing

Marketing Tech Blog


Google to Update Smartphone User-Agent of Googlebot

google logoGoogle announced that they are changing the smartphone user-agent for Googlebot. This change won’t have an affect on 99% of websites, just something to be aware of.

LINK

By : Matt Southern


Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments

google-analytics-3601.jpgGoogle is releasing a new analytics platform called Google Analytics 360 Suite.

LINK

By : Barry Levine


Instagram feeds to evolve into algorithmic territory. Are you ready?

Instagram-logo-005-850x400.pngInstagram has announced that they will no longer show pictures in their feed in chronological order, instead an algorithim will show the photos based on your past behaviors.

LINK

By : Tamar Weinberg


Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

google-logo.pngGoogle announced that they will be boosting the mobile-friendly search algorithm update even more come May.

LINK

By : Frederic Lardinois


The post Show 168: The Future of Content Marketing appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
22
Mar

Show 168: The Future of Content Marketing - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast

#EDGETALK : How Google’s AMP will Influence Your Online Marketing

You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our own site, we’ve had a lot of conversations about this very topic.

What about the future? Standards change. Expectations increase and technology improves. If you want to make sure your efforts stay effective, you need to adapt, or even stay ahead of the curve. We’re going over 7 main ways great content will be different in the future, from author Neil Patel.

Also : We talked about AMP last week. How is it going to affect your online marketing…TODAY…WELCOME BACK TO THE EDGE.

LINKS:

The Future of Content: What It Will Look Like

How Google’s AMP Will Influence Your Online Marketing

Marketing Tech Blog


Google to Update Smartphone User-Agent of Googlebot

google logoGoogle announced that they are changing the smartphone user-agent for Googlebot. This change won’t have an affect on 99% of websites, just something to be aware of.

LINK

By : Matt Southern


Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments

google-analytics-3601.jpgGoogle is releasing a new analytics platform called Google Analytics 360 Suite.

LINK

By : Barry Levine


Instagram feeds to evolve into algorithmic territory. Are you ready?

Instagram-logo-005-850x400.pngInstagram has announced that they will no longer show pictures in their feed in chronological order, instead an algorithim will show the photos based on your past behaviors.

LINK

By : Tamar Weinberg


Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

google-logo.pngGoogle announced that they will be boosting the mobile-friendly search algorithm update even more come May.

LINK

By : Frederic Lardinois


The post Show 168: The Future of Content Marketing appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
15
Mar

Show 167: What Is AMP? An Interview With Paul Shapiro

SEO Radio Podcast

#EDGETALK : What is AMP? – What We Learned at SMX West

Well, we’re back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures.

There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.”

So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby!

And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.

LINKS:

Search Wilderness – Paul Shapiro’s Blog

How to Get Started with Accelerated Mobile Pages (AMP)

Get AMPed Now! By Paul Shapiro – 2016 SMX West Presentation


New Google Test Lets Businesses Post to Front Page of Search Results

google logoGoogle is expirimenting with a way for celebrities and brands to be able to publish content to the front page of Google.

LINK

By : Matt Southern


Google tests clickable phone numbers in organic search results

google-thumb.jpgGoogle seems to be testing with placing business phone numbers in the organic search results on mobile searches. A new way to get that organic SEO traffic?

LINK

By : Barry Schwartz


RIP Google PageRank score: A retrospective on how it ruined the web

Google-New-Logo.jpgAfter not updating it for a couple years, Google is finally removing the PageRank score from their toolbar.

LINK

By : Danny Sullivan


Google Offers Help On Resolving AMP Errors In Search Console

google-logo.pngGoogle really wants blogs and new organizations to adopt AMP for their websites. They are now helping webmasters resolve AMP errors by posting them within Search Console.

LINK

By : Barry Schwartz


 

The post Show 167: What Is AMP? An Interview With Paul Shapiro appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
15
Mar

Show 167: What Is AMP? An Interview With Paul Shapiro - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast

#EDGETALK : What is AMP? – What We Learned at SMX West

Well, we’re back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures.

There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.”

So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby!

And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.

LINKS:

Search Wilderness – Paul Shapiro’s Blog

How to Get Started with Accelerated Mobile Pages (AMP)

Get AMPed Now! By Paul Shapiro – 2016 SMX West Presentation


New Google Test Lets Businesses Post to Front Page of Search Results

google logoGoogle is expirimenting with a way for celebrities and brands to be able to publish content to the front page of Google.

LINK

By : Matt Southern


Google tests clickable phone numbers in organic search results

google-thumb.jpgGoogle seems to be testing with placing business phone numbers in the organic search results on mobile searches. A new way to get that organic SEO traffic?

LINK

By : Barry Schwartz


RIP Google PageRank score: A retrospective on how it ruined the web

Google-New-Logo.jpgAfter not updating it for a couple years, Google is finally removing the PageRank score from their toolbar.

LINK

By : Danny Sullivan


Google Offers Help On Resolving AMP Errors In Search Console

google-logo.pngGoogle really wants blogs and new organizations to adopt AMP for their websites. They are now helping webmasters resolve AMP errors by posting them within Search Console.

LINK

By : Barry Schwartz


 

The post Show 167: What Is AMP? An Interview With Paul Shapiro appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
1
Mar

Show 166: Personal Branding with Paul Poteet

SEO Radio Podcast

#EDGETALK : How to Brand Yourself on Social Media

We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for.

But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own.

Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!

LINKS:

Paul Poteet, Indiana’s Weatherman

Marketing Tech Blog


Study Shows Outgoing Links Have Positive Effects on SEO

google logoA recent study by Reboot showed that having outbound links on your pages will help them rank in Google. A pretty cool study!

LINK

By : Matt Southern


The Evolution of the Like Button: Facebook Rolls Out Reactions

5-24-facebook.pngWell, it’s not a dislike button, but it’s closer. Facebook has released a new tool to help users react to different statuses, which they call “reactions.”

LINK

By : Matt Southern


FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results

google-logo-image.jpgGoogle has dropped ads from displaying in the sidebar on their search results and added another ad above the organic search results. A big change in the SERPs.

LINK

By : Ginny Marvin


Google’s AMP Top Stories Now Live In Mobile Search Results

fixed-google-logo-font.pngGoogle is really pushing their Google AMP pages and they have made more updates. They are introducing “Top Stories.”

LINK

By : Greg Sterling


The post Show 166: Personal Branding with Paul Poteet appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
1
Mar

Show 166: Personal Branding with Paul Poteet - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast

#EDGETALK : How to Brand Yourself on Social Media

We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for.

But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own.

Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!

LINKS:

Paul Poteet, Indiana’s Weatherman

Marketing Tech Blog


Study Shows Outgoing Links Have Positive Effects on SEO

google logoA recent study by Reboot showed that having outbound links on your pages will help them rank in Google. A pretty cool study!

LINK

By : Matt Southern


The Evolution of the Like Button: Facebook Rolls Out Reactions

5-24-facebook.pngWell, it’s not a dislike button, but it’s closer. Facebook has released a new tool to help users react to different statuses, which they call “reactions.”

LINK

By : Matt Southern


FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results

google-logo-image.jpgGoogle has dropped ads from displaying in the sidebar on their search results and added another ad above the organic search results. A big change in the SERPs.

LINK

By : Ginny Marvin


Google’s AMP Top Stories Now Live In Mobile Search Results

fixed-google-logo-font.pngGoogle is really pushing their Google AMP pages and they have made more updates. They are introducing “Top Stories.”

LINK

By : Greg Sterling


The post Show 166: Personal Branding with Paul Poteet appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
16
Feb

Show 165: Building Authority with Inbound Links

SEO Radio Podcast

#EDGETALK : Earning Links in 2016

Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online.

The truth is, all the marketing tactics in the world don’t hold a candle to pursuing the one goal that should matter the most for any site: becoming an authority.

We’re talking AUTHORITY, BABY … ALL TODAY ON THE EDGE!

LINKS:

SEO 101; The First 7 Links you Should Build in 2016

15 Actionable Link Building Tips We’ve Learnt From Our Clients

The Ultimate Guide To Building Authority Links Through Guest Blogging

Stop Producing Endless Content and Begin Building a Library


Google: Crawl Rate Increases Are Not Related To Algorithm Updates

google logoSeveral SEOs noticed an increase in their crawl rates recently and suspected that there was an update brewing. Gary Illyes of Google says that is a “myth.”

LINK

By : Barry Schwartz


Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

google-logo-image.jpgThe stats for mobile during this year’s Super Bowl are crazy! Check out this article for some cool stats.

LINK

By : Ginny Marvin


Google to Drop Flash for HTML5 Ads in January 2017

flash-logo.jpgTime to get Flash out of your ads and switch your ads over to HTML5.

LINK

By : Matt Southern


Instagram Confirms Multiple Account Switching Coming This Week

Instagram-logo-005-850x400.pngFinally!! You can switch Instagram accounts within the Instagram mobile app! Up to five accounts allowed!

LINK

By : Matt Southern


The post Show 165: Building Authority with Inbound Links appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
16
Feb

Show 165: Building Authority with Inbound Links - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast

#EDGETALK : Earning Links in 2016

Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online.

The truth is, all the marketing tactics in the world don’t hold a candle to pursuing the one goal that should matter the most for any site: becoming an authority.

We’re talking AUTHORITY, BABY … ALL TODAY ON THE EDGE!

LINKS:

SEO 101; The First 7 Links you Should Build in 2016

15 Actionable Link Building Tips We’ve Learnt From Our Clients

The Ultimate Guide To Building Authority Links Through Guest Blogging

Stop Producing Endless Content and Begin Building a Library


Google: Crawl Rate Increases Are Not Related To Algorithm Updates

google logoSeveral SEOs noticed an increase in their crawl rates recently and suspected that there was an update brewing. Gary Illyes of Google says that is a “myth.”

LINK

By : Barry Schwartz


Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

google-logo-image.jpgThe stats for mobile during this year’s Super Bowl are crazy! Check out this article for some cool stats.

LINK

By : Ginny Marvin


Google to Drop Flash for HTML5 Ads in January 2017

flash-logo.jpgTime to get Flash out of your ads and switch your ads over to HTML5.

LINK

By : Matt Southern


Instagram Confirms Multiple Account Switching Coming This Week

Instagram-logo-005-850x400.pngFinally!! You can switch Instagram accounts within the Instagram mobile app! Up to five accounts allowed!

LINK

By : Matt Southern


The post Show 165: Building Authority with Inbound Links appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
9
Feb

Show 164: Interview with Susan Marshall of Torchlite

SEO Radio Podcast

#EDGETALK : Interviewing Susan Marshall of Torchlite

Here it is: You need digital marketing.

Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary concept? Do they have the right talents, that are market-fresh, or are they stale? Do I even have a budget and marketing needs to staff someone like that?

Okay, HIRE AN AGENCY! Speaking of budget — Do I have the budget for a team of agency professionals to work on my account? What if I am in my starting point of my marketing – how long before I see an ROI?

Is there another solution? Well, we’re going to introduce you to another alternative to digital marketing. How about a collaborative group of specialists, willing to take your jobs on “as needed?” Well we’ll talk about it … ALL TODAY ON THE EDGE!

LINKS:

Torchlite Marketing


Google: Local Reviews Are Not A Web Search Ranking Factor

google logoIn a recent Google Hangout, John Mueller said that as far as he knew, reviews are not used as a ranking factor. We respectfully disagree.

LINK

By : Barry Schwartz


Google: Keywords In URLs A Very Small Ranking Factor

google-logo-image.jpgIn the same Google Hangout from the previous article, John Mueller also said that keywords in the urls are a very small ranking factor. We respectfully disagree again.

LINK

By : Barry Schwartz


Instagram Now Offers 60-Second Video Ads

Instagram-logo-005-850x400.pngSixty second video ads arrived just in time for the Super Bowl this year, which gives marketers more of an opportunity to tell a story.

LINK

By : Tamar Weinberg


WordPress 4.4.2 Security Update is Out, Immediate Update Recommended

wordpress-featured-image.jpgWordPress has released a new security update and recommends that users update their website immediately.

LINK

By : Matt Southern


The post Show 164: Interview with Susan Marshall of Torchlite appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

00:0000:00
9
Feb

Show 164: Interview with Susan Marshall of Torchlite - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast

#EDGETALK : Interviewing Susan Marshall of Torchlite

Here it is: You need digital marketing.

Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary concept? Do they have the right talents, that are market-fresh, or are they stale? Do I even have a budget and marketing needs to staff someone like that?

Okay, HIRE AN AGENCY! Speaking of budget — Do I have the budget for a team of agency professionals to work on my account? What if I am in my starting point of my marketing – how long before I see an ROI?

Is there another solution? Well, we’re going to introduce you to another alternative to digital marketing. How about a collaborative group of specialists, willing to take your jobs on “as needed?” Well we’ll talk about it … ALL TODAY ON THE EDGE!

LINKS:

Torchlite Marketing


Google: Local Reviews Are Not A Web Search Ranking Factor

google logoIn a recent Google Hangout, John Mueller said that as far as he knew, reviews are not used as a ranking factor. We respectfully disagree.

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By : Barry Schwartz


Google: Keywords In URLs A Very Small Ranking Factor

google-logo-image.jpgIn the same Google Hangout from the previous article, John Mueller also said that keywords in the urls are a very small ranking factor. We respectfully disagree again.

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By : Barry Schwartz


Instagram Now Offers 60-Second Video Ads

Instagram-logo-005-850x400.pngSixty second video ads arrived just in time for the Super Bowl this year, which gives marketers more of an opportunity to tell a story.

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By : Tamar Weinberg


WordPress 4.4.2 Security Update is Out, Immediate Update Recommended

wordpress-featured-image.jpgWordPress has released a new security update and recommends that users update their website immediately.

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By : Matt Southern


The post Show 164: Interview with Susan Marshall of Torchlite appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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2
Feb

Show 163: Preventing UX Fails With Smart Design

SEO Radio Podcast

#EDGETALK : eCommerce Design Trends for 2016

One thing that not enough designers focus on when designing websites is cutting down on user errors…a pity because user errors have a direct impact on a site’s user experience…which has a direct impact on how much money you or your client stands to lose.

Have you tested your website for how it handles your user errors? Because that is, right there, and opportunity for them to click away.

Also: If you’re planning to set-up (or redesign) your online store, you must be aware of what’s trending right now in the eCommerce sphere.

We’re covering some of the hottest eCommerce design trends that are going to dominate in 2016.

ALL TODAY ON THE EDGE!

LINKS:

Prevent UX Fails With Smart Design

9 eCommerce Design Trends to Embrace in 2016

Marketing Tech Blog


Google: Links In Footers Or Sitewides Are Not Given That Much Weight

google logoCommon sitewide links in the header and footer are given less weight in the eyes of Google.

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By : Barry Schwartz


Oracle’s Finally Killing its Terrible Java Browser Plugin

java.jpgGoogle and Edge has removed the functionality of the plugin and Silverlight and Firefox will by the end of the year, so Oracle has decided to kill off it’s Java browser Plugin.

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By : Tom Warren


Chrome For iOS Is Now Faster And Crashes 70% Less Often

google-logo-image.jpgGoogle has launched a new version of chrome for your Apple device taht will be faster and more reliable.

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By : Frederic Lardinois


The post Show 163: Preventing UX Fails With Smart Design appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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2
Feb

Show 163: Preventing UX Fails With Smart Design - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

SEO Radio Podcast #EDGETALK : eCommerce Design Trends for 2016 One thing that not enough designers focus on when designing websites is cutting down on user errors…a pity because user errors have a direct impact on a site’s user experience…which has a direct impact on how much money you or your client stands to lose. […]

The post Show 163: Preventing UX Fails With Smart Design appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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26
Jan

Show 162: Designing Websites With a Purpose

SEO Radio Podcast

#EDGETALK : How To Create Highly-Effective Calls To Action

When designing a website we run the risk of becoming overly familiar with our work, designing for ourselves, and losing perspective of what our users see and experience.

Preventing these bad habits isn’t difficult – using appropriate UX research methods makes us more connected designers and keeps us focused on the end user. We’re going over what goes into designing a great user experience.

Also, want to get some tips on creating visually appealing call to actions….ALL TODAY ON THE EDGE!

LINKS:

Make Design Decisions With A Purpose

How To Create Visually Effective Call-To-Action

The 15 Elements of a Highly Effective Website


You Can Now Install Android Apps Directly From Google’s Search Results

google logoGoogle is now letting Android users installing Android apps from the Google Play store right from the search results.

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By : Barry Schwartz


Google’s Next Penguin Update to Happen Within “Weeks”

Google-New-Logo.jpgGoogle’s Webmaster Trends Analyst Gary Illyes said on Twitter last week that the newest Penguin update should be ready to launch within weeks.

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By : Matt Southern


Google: Title Tags Are Not A Critical Ranking Signal

google-thumb.jpgIn a recent Google+ Hangout, Google’s John Mueller said that the Title Tag for a page is not a crtical ranking signal. Do you believe it? We don’t.

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By : Barry Schwartz


The post Show 162: Designing Websites With a Purpose appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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