Edge of the Web Radio

31
Jan

EP 211: How To Get Chosen By Google w/Ronell Smith

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he says in the podcast, marketers spend too much time focused on what content is and not what it does. Content is a noun - it is people, places, and things. Plus, we talk a little bit about his latest blog on Moz.com - how to do effective email outreach. This week on MarTech, Douglas Karr talks about an interesting infographic from Salesforce explaining about how to create a customer journey map. All these things and more, this week on the Edge!

00:0000:00
24
Jan

EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within Google Analytics. Some of the topics we cover include: - Campaign tagging - Creating Custom Channels & Dimensions - Filtering out spam traffic This is a deep-dive into Google Analytics, so if you are a beginner to Google Analytics, we recommend that you have your analytics account open to help you know what we are talking about. Plus, we catch up with Douglas Karr of the Marketing Tech Blog to discuss one of his latest blogs titled: "What Strategies, Tactics, and Channels Should Marketers Focus on in 2017" A great episode this week on Edge of the Web!

00:0000:00
17
Jan

EP 209: The State of the Connected Customer w/Mathew Sweezey

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week.  Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year.  This episode we are talking about the study called "The State of the Connected Customer" and how it relates to B2B companies and B2C companies.  Plus, Mathew is focused on writing his new book that will be released in early 2018. A title for the book has not been decided upon, but we discuss a good amount of the book's content in this episode.  Also this week we talk with Douglas Karr of the Marketing Tech Blog and find out who were the most loved MarTech companies of 2016.  All this and more, this week on the EDGE!  

SHOW NOTES:

6:45 - Start of News Segment 16:15 - Start of Interview with Mathew Sweezey 1:03:35 - Beginning of Segment with Douglas Karr  

00:0000:00
10
Jan

EP 208: Brand Voice and Strategy w/Dana DiTomaso

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you struggle with your brand? Well, listen to this podcast to learn from one of the industry's best. Plus, some big changes are happening to the Marketing Technology Blog - so we check in with Douglas Karr about the latest updates. Plus, should you ditch your elevator speech when going to a networking event? Doug explains how you can get more out of these events by doing so!

00:0000:00
4
Jan

EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with research partners like Buffer, Wistia, and MadMimi to test some […] The post EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
21
Dec

EP 206: Is Your Copy Selling You Short? w/Amy Harrison

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking this week to Amy Harrison, a copywriter based in Brighton […] The post EP 206: Is Your Copy Selling You Short? w/Amy Harrison appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
13
Dec

EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we’ve never tackled the topic of International SEO and translating content – so we had to have Zeph on to tackle […] The post EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
2
Dec

EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf

Talia Wolf is one of the industry’s top conversion optimization specialists and she joins us this week to tell us about her new CRO class, Emotion Sells: The Masterclass. She has taught conversion rate optimization on stages such as Google, Unbounce, MozCon, Search Love, CXL Live, and Learn Inbound. We […] The post EP 204: Emotion Sells: The Masterclass & Harry Potter w/Talia Wolf appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
29
Nov

EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams

As we start coming to the end of 2016, we try to get a handle on all the different tactics in digital marketing. And one of the most important tactics, that is constantly changing, is PPC. It’s a huge environment to talk about and we going to be talking to […] The post EP 203: How To Survive & Thrive at SMB PPC w/Kirk Williams appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
23
Nov

EP 202: Managing a Global SEO Strategy w/Garth O’Brien

We are excited to be joined this week by Garth O’Brien, the Director and Global Head of SEO at GoDaddy, to discuss with him how he manages his team of SEOs and creates/implements a global SEO strategy. Plus, we also talk with Garth about how to change a company culture […] The post EP 202: Managing a Global SEO Strategy w/Garth O’Brien appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
16
Nov

EP 201: In-House SEO vs. Agency SEO w/Jason White

Jason White, the current Director of SEO at Hertz (and former VP of SEO and SMM at DragonSearch), joined us this week for our 201st episode of Edge of the Web. Jason started his new job with Hertz within the last month and is putting together his task list and […] The post EP 201: In-House SEO vs. Agency SEO w/Jason White appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
11
Nov

EP 200: Steaks, Spirits, & SEO

Edge of the Web started on the local airwaves in Indianapolis on February 4, 2012. We’ve come a long way in the 4+ years and are now broadcasting in our own studio! And nothing goes better with your 200th episode than some steak, and Prime 47 stepped up and delivered! […] The post EP 200: Steaks, Spirits, & SEO appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
4
Nov

EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer

As digital marketers, do you know when your message isn’t hitting the mark? Or more importantly, why? Solving the “what” the customer is looking for is not the equation, but the “why” they are looking for should be the goal of digital marketing. So this week we are bringing on […] The post EP 199: Finding the Why in Your Digital Marketing w/Steve Hammer appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
28
Oct

EP 198: Social Media Ads w/Ian Mackie

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign. Some of the topics we cover with Ian are: Why are other social media networks so far behind Facebook in social […] The post EP 198: Social Media Ads w/Ian Mackie appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
20
Oct

EP 197: The Value of Visual Communication w/Amy Balliett

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described “Visual Communication” as: graphically represents information to efficiently and effectively create meaning – & when necessary, a limited text is included to explicate the meaning. There is no doubt that visual communication is a powerful tool for marketers […] The post EP 197: The Value of Visual Communication w/Amy Balliett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
11
Oct

EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There’s been a lot of episodes, and huge amount of work for this shop of ours, and today we celebrate a big […] The post EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
6
Oct

EP 195: Google Tag Manager Hacks w/Steve Guberman

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it actually can do? With a little imagination, Google Tag Manager […] The post EP 195: Google Tag Manager Hacks w/Steve Guberman appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
6
Oct

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites. Luca’s team at Genie Goals has some great tips for […] The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
20
Sep

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures. This podcast we talked to Cosette Jarrett, Outreach Specialist at […] The post EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00
16
Sep

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken […] The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

00:0000:00