Edge of the Web Radio

Show 136: A Sit Down With Google

SEO Radio Podcast #EDGETALK : How To Create Powerful Evergreen Content For Your Website? How many of you business owners and marketers wanted to just be able to sit down and have a conversation with Google? To really ask some questions that have been bothering you like… What in the world are you going to […]

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Show 135: Content for Top, Middle, and Bottom Funnel

SEO Radio Podcast #EDGETALK : Are You Managing a Deceptive Brand? The moderns sales funnel looks less like a well-defined funnel and more like a maze of possible touch points. On average, prospects receive ten marketing touches through the course of a successful buyer’s journey (ending in a closed deal). As buyers conduct more independent […]

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Show 134: Stop Marketing Your Brand

SEO Radio Podcast #EDGETALK : Are You Managing a Deceptive Brand? Marketers: I need you to listen to me very carefully – STOP MARKETING YOUR BRAND! Self-Serving Content, billboard style tweets and “Hey! Look at how cool my brand is” Facebook posts do not market an experience that can connect with consumers. OUTREACH MARKETING: The […]

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Show 133: Using SEO to Build Brand

SEO Radio Podcast #EDGETALK : Are You Managing a Deceptive Brand? It’s obvious that Google and the other search engines are growing, with their technology and algorithm changes, to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. It’s been said that “the […]

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Show 132: Branding vs. Marketing

SEO Radio Podcast #EDGETALK : Post Mobilegeddon So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” You probably think branding involves logos, color schemes, website design, brand mentions, social popularity, ad campaigns, promotional efforts, etc. Is this […]

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Show 131 : Post Mobilegeddon – Google Mobile-Friendly Update

SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun…all we are left with is the hot hiss of the wind. Last week, life was abundant and mobile traffic was bouncing – now we are regaining consciousness as Google’s Mobilegeddon blew […]

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Show 130: Mobilegeddon – Google Mobile-Friendly Update

SEO Radio Podcast #EDGETALK : Google’s Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will suffer a major dip in website traffic. […]

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Show 129 : The Growth of Mobile

SEO Radio Podcast #EDGETALK : Mobile Marketing Checklist We’re getting ready for it. The Mobile Update from Google. Google almost never lets us know what is about to happen with one of their changes in algorithm updates (that the tooling they do to make sure that the most valuable search results come to the top). […]

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Show 128 : Protecting Kids From Cyberbullying – Interview With Social Net Watcher

SEO Radio Podcast #EDGETALK : Social Media and Children Social Media and Children – There’s certainly enough concern about this subject to not only warrant a show on the topic, but truly an ongoing conversation. Social Media use by teens, unfiltered communication, is the cause of a huge amount of stress on our children. It […]

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Show 127 : Lead Acquisition – Time to Respond

SEO Radio Podcast #EDGETALK : How Quickly Are You Responding To Your Online Leads? Imagine walking into Nordstrom’s to look at shoes, only to be shoved out the door and told you’ll be contacted in 24 to 48 hours. Now imagine this happens to ALL Nordstrom’s customers, but 50% of them are never contacted. How […]

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Show 126 : Lead Acquisition – Persuasive Content

SEO Radio Podcast #EDGETALK : How To Get Web Visitors to Come Back If you’ve been listening to the show this year, we have taken a long look at some pretty important topics in the areas of online marketing. Recently, we’ve been talking about pretty straightforward, GETTING LEADS – and how to improve them on […]

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Show 125 : Optimizing Online Forms For Conversion

SEO Radio Podcast #EDGETALK : How To Optimize Your Online Forms Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me you mother’s maiden name. How rude! When you are pumping time and resources into designing your site, you should […]

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Show 124: Lead Acquisition – Live Chat

SEO Radio Podcast #EDGETALK : 5 Reasons Why You Need Live Chat Well, you’ve done it. You crossed that line, committed a budget to digital marketing. So you have your paid ads, your SEO, your Social Media – all running. Now that you upped your game, laying out more and more avenues in which your […]

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Show 123 : Lead Acquisition for PPC

SEO Radio Podcast #EDGETALK : 5 Tips to Improve Your PPC ROI So, you have set up a PPC campaign and now you’re waiting for the leads to roll in…but they are not! Didn’t you get sold on the fact that this will get you right in front of your prospects? Wasn’t this supposed to […]

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Show 122 : Achieve Virtual – A Client Success Story

SEO Radio Podcast #EDGETALK : Achieve Virtual – A Client Success Story We talk about numerous strategies that can help your business succeed online, but we don’t often bring a spotlight on our own client success stories. Well, we thought it would be great to do just that, as we are talking about Paid Ad […]

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Show 121 : 5 Reasons To Do PPC in 2015

SEO Radio Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked Have you been on the fence about deciding to run advertisements online? I bet you have heard stories, sometimes horror stories, about running ads on Google, Bing, and Facebook. If you have dabbled inside of Paid Ads, you […]

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Show 120 : Interview with Rook Security

SEO Radio Podcast #EDGETALK : How to Protect Your Website and Social Media Accounts From Being Hacked There’s certainly talk now of online security. There are reports of hacking of Sony by reportedly North Korea, as well as the ISIS hack on the US social media accounts. This is definitely something to be aware of. […]

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Show 119 : How To Create Scannable Content For Your Website

SEO Radio Podcast #EDGETALK : Formatting SEO and User-Friendly Content Jumping into a new year obviously comes with the goal of doing some things differently – and that applies to your marketing as well! Let me ask you something – do you think that people have an easy time reading your website? You may be […]

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Show 118 : Fail Fest Interviews

SEO Radio Podcast #EDGETALK : What do you think will happen in 2015? We hope you had a fantastic Christmas! We wanted to take a break from our Digital Marketing focus and showcase the number of great interviews we had at the event we attended: Fail Fest 2014. This event showcased the environment of failure […]

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Show 117 : 2014 in Review, 2015 Forecasts

SEO Radio Podcast #EDGETALK : What do you think will happen in 2015? Well, we’re wrapping up our year of inbound marketing concepts for 2014 and we are about to dive into our predictions for 2015. What is going to happen in the world of social media, SEO, online advertising, and reputation management? You need […]

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