Edge of the Web Radio

12
Apr

Interview With Barry Schwartz – Show 170

SEO Radio Podcast

#EDGETALK : Interviewing Barry Schwartz of Search Engine Roundtable

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience.

But We wanted to go behind the scenes for a moment, and talk to some of the players that put it on. Barry Schwartz is a well-known figure inside of the Search Marketing industry. He was a key figure with SMX 2016, and is a continued key figure in all things search…so it really makes sense to have him on the Edge, right?

We have covered him from afar, and now he’s up close and personal…WELCOME BACK TO THE EDGE.

Show Links:

Rusty Brick

Search Engine Land

Search Engine Roundtable

SMX

2016: The Year that Podcasting Explodes in Popularity


Twitter to Stream NFL Thursday Night Football This Fall

google logoComing this football season, you will be able to stream NFL Thursday night football games on Twitter.

LINK

By : Matt Southern


Instagram Extends Videos from 15 to 60 Seconds

instagram.jpgInstagram will now let you post 60 second videos onto your Instagram page, a welcome news announcement for the advertisers of their platform.
LINK

By : Matt Southern


Is Google Testing The Penguin 4.0 Algorithm?

Google-New-Logo.jpgGoogle seems to be testing the next Penguin algorithm. This update is expected at anytime.

LINK

By : Barry Schwartz


Google+ accounts no longer required for leaving local reviews in Google

google-maps1.jpgGoogle has dropped the requirement of having a Google plus page to leave a review as well as updated the local results interface.

LINK

By : Barry Schwartz


The post Interview With Barry Schwartz – Show 170 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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29
Mar

Show 169: Link Building Fundamentals – With Matt Siltala

SEO Radio Podcast

#EDGETALK : The Art and Science of Building Links

We are talking to thought leaders regularly, bringing you insights into digital marketing tactics and concepts. We stopped by SMX last month listening to a number of speakers. We’re really impressed with the talent out there and wanted to bring the speakers to our audience.

One of those speakers in Matt Siltala, President and founder at Avalaunch Media. We’re talking link building fundamentals today, best practices for your search engine optimization steps. These are the things that you absolutely need to know!

We’re bringing you the top thought leaders in the industry! You need to make sure you are listening to all of our show…WELCOME BACK TO THE EDGE.

LINKS:

Avalaunch Media

Matt Siltala’s Twitter

Link Building Fundamentals – SMX Slideshare


Google Ranking Restaurant Searches by “Best” and “Cheapest”

google logoGoogle has started to rank restaurant searches with different modifiers like “best” and “cheapest.”

LINK

By : Matt Southern


Google Image Search Launches Colorized Filter Buttons

Google-New-Logo.jpgGoogle has released a new feature in their image search that looks a lot like functionality you find on Pinterest.

LINK

By : Barry Schwartz


Google Testing Images In Search Results Snippets

google-logo.pngGoogle is testing displaying images in the search results, inline with the snippets.

LINK

By : Barry Schwartz


Google is making a keyboard for the iPhone

google-mobile.jpgGoogle is developing a keyboard for iOS would incorporate a variety of search options for iPhone users.

LINK

By : Casey Newton


The post Show 169: Link Building Fundamentals – With Matt Siltala appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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22
Mar

Show 168: The Future of Content Marketing

SEO Radio Podcast

#EDGETALK : How Google’s AMP will Influence Your Online Marketing

You can certainly check out any site (that is worth its salt) online to find out what is trending in content marketing. What the best standards are, design etc. And true enough, you can check out our own site, we’ve had a lot of conversations about this very topic.

What about the future? Standards change. Expectations increase and technology improves. If you want to make sure your efforts stay effective, you need to adapt, or even stay ahead of the curve. We’re going over 7 main ways great content will be different in the future, from author Neil Patel.

Also : We talked about AMP last week. How is it going to affect your online marketing…TODAY…WELCOME BACK TO THE EDGE.

LINKS:

The Future of Content: What It Will Look Like

How Google’s AMP Will Influence Your Online Marketing

Marketing Tech Blog


Google to Update Smartphone User-Agent of Googlebot

google logoGoogle announced that they are changing the smartphone user-agent for Googlebot. This change won’t have an affect on 99% of websites, just something to be aware of.

LINK

By : Matt Southern


Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments

google-analytics-3601.jpgGoogle is releasing a new analytics platform called Google Analytics 360 Suite.

LINK

By : Barry Levine


Instagram feeds to evolve into algorithmic territory. Are you ready?

Instagram-logo-005-850x400.pngInstagram has announced that they will no longer show pictures in their feed in chronological order, instead an algorithim will show the photos based on your past behaviors.

LINK

By : Tamar Weinberg


Google’s latest mobile search algorithm update makes having a mobile-friendly site even more important

google-logo.pngGoogle announced that they will be boosting the mobile-friendly search algorithm update even more come May.

LINK

By : Frederic Lardinois


The post Show 168: The Future of Content Marketing appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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15
Mar

Show 167: What Is AMP? An Interview With Paul Shapiro

SEO Radio Podcast

#EDGETALK : What is AMP? – What We Learned at SMX West

Well, we’re back from the great beyond. We got out to San Jose and attended SMX, Search Marketing Expo 2016 this year and boy did we come back with some treasures.

There were a good number of speakers out there that had some wonderful presentations, and we thought, “Hey, we just can’t leave them there, we have to bring some of this back to our listeners.”

So, we have planned for you a series of shows, direct from the top Search Marketing thought leaders today. We’re bringing home the bacon, baby!

And we’re going to start with one of the main things that Google wants us to adopt – Accelerated Mobile Pages (AMP) for short. And we have none other than Paul Shapiro of Catalyst Marketing, to guide us through.

LINKS:

Search Wilderness – Paul Shapiro’s Blog

How to Get Started with Accelerated Mobile Pages (AMP)

Get AMPed Now! By Paul Shapiro – 2016 SMX West Presentation


New Google Test Lets Businesses Post to Front Page of Search Results

google logoGoogle is expirimenting with a way for celebrities and brands to be able to publish content to the front page of Google.

LINK

By : Matt Southern


Google tests clickable phone numbers in organic search results

google-thumb.jpgGoogle seems to be testing with placing business phone numbers in the organic search results on mobile searches. A new way to get that organic SEO traffic?

LINK

By : Barry Schwartz


RIP Google PageRank score: A retrospective on how it ruined the web

Google-New-Logo.jpgAfter not updating it for a couple years, Google is finally removing the PageRank score from their toolbar.

LINK

By : Danny Sullivan


Google Offers Help On Resolving AMP Errors In Search Console

google-logo.pngGoogle really wants blogs and new organizations to adopt AMP for their websites. They are now helping webmasters resolve AMP errors by posting them within Search Console.

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By : Barry Schwartz


 

The post Show 167: What Is AMP? An Interview With Paul Shapiro appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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1
Mar

Show 166: Personal Branding with Paul Poteet

SEO Radio Podcast

#EDGETALK : How to Brand Yourself on Social Media

We talk about the unique environment we’re in, at this stage of the online industry, where brand can be created and honed, with authenticity and engagement. This environment allows for growth of brand far beyond where branding traditionally was – at the company level. Now personal branding is the coin of the realm – where you can actually outshine the company you work for.

But what happens when you career shifts, either by your own control or by someone else’s. What happens when you want to venture out of the safe harbors of your company brand and make a brand of your own.

Well, we are talking to someone who has done just that and he’s Paul Poteet. And guess what? He’s out of our state, Indiana. Some Hoosier branding here…ALL TODAY ON THE EDGE!

LINKS:

Paul Poteet, Indiana’s Weatherman

Marketing Tech Blog


Study Shows Outgoing Links Have Positive Effects on SEO

google logoA recent study by Reboot showed that having outbound links on your pages will help them rank in Google. A pretty cool study!

LINK

By : Matt Southern


The Evolution of the Like Button: Facebook Rolls Out Reactions

5-24-facebook.pngWell, it’s not a dislike button, but it’s closer. Facebook has released a new tool to help users react to different statuses, which they call “reactions.”

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By : Matt Southern


FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results

google-logo-image.jpgGoogle has dropped ads from displaying in the sidebar on their search results and added another ad above the organic search results. A big change in the SERPs.

LINK

By : Ginny Marvin


Google’s AMP Top Stories Now Live In Mobile Search Results

fixed-google-logo-font.pngGoogle is really pushing their Google AMP pages and they have made more updates. They are introducing “Top Stories.”

LINK

By : Greg Sterling


The post Show 166: Personal Branding with Paul Poteet appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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16
Feb

Show 165: Building Authority with Inbound Links

SEO Radio Podcast

#EDGETALK : Earning Links in 2016

Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips of tricks to bringing in additional profits online.

The truth is, all the marketing tactics in the world don’t hold a candle to pursuing the one goal that should matter the most for any site: becoming an authority.

We’re talking AUTHORITY, BABY … ALL TODAY ON THE EDGE!

LINKS:

SEO 101; The First 7 Links you Should Build in 2016

15 Actionable Link Building Tips We’ve Learnt From Our Clients

The Ultimate Guide To Building Authority Links Through Guest Blogging

Stop Producing Endless Content and Begin Building a Library


Google: Crawl Rate Increases Are Not Related To Algorithm Updates

google logoSeveral SEOs noticed an increase in their crawl rates recently and suspected that there was an update brewing. Gary Illyes of Google says that is a “myth.”

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By : Barry Schwartz


Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%

google-logo-image.jpgThe stats for mobile during this year’s Super Bowl are crazy! Check out this article for some cool stats.

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By : Ginny Marvin


Google to Drop Flash for HTML5 Ads in January 2017

flash-logo.jpgTime to get Flash out of your ads and switch your ads over to HTML5.

LINK

By : Matt Southern


Instagram Confirms Multiple Account Switching Coming This Week

Instagram-logo-005-850x400.pngFinally!! You can switch Instagram accounts within the Instagram mobile app! Up to five accounts allowed!

LINK

By : Matt Southern


The post Show 165: Building Authority with Inbound Links appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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9
Feb

Show 164: Interview with Susan Marshall of Torchlite

SEO Radio Podcast

#EDGETALK : Interviewing Susan Marshall of Torchlite

Here it is: You need digital marketing.

Okay, HIRE SOMEBODY! Is the concept of hiring an individual digital marketer for your company a scary concept? Do they have the right talents, that are market-fresh, or are they stale? Do I even have a budget and marketing needs to staff someone like that?

Okay, HIRE AN AGENCY! Speaking of budget — Do I have the budget for a team of agency professionals to work on my account? What if I am in my starting point of my marketing – how long before I see an ROI?

Is there another solution? Well, we’re going to introduce you to another alternative to digital marketing. How about a collaborative group of specialists, willing to take your jobs on “as needed?” Well we’ll talk about it … ALL TODAY ON THE EDGE!

LINKS:

Torchlite Marketing


Google: Local Reviews Are Not A Web Search Ranking Factor

google logoIn a recent Google Hangout, John Mueller said that as far as he knew, reviews are not used as a ranking factor. We respectfully disagree.

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By : Barry Schwartz


Google: Keywords In URLs A Very Small Ranking Factor

google-logo-image.jpgIn the same Google Hangout from the previous article, John Mueller also said that keywords in the urls are a very small ranking factor. We respectfully disagree again.

LINK

By : Barry Schwartz


Instagram Now Offers 60-Second Video Ads

Instagram-logo-005-850x400.pngSixty second video ads arrived just in time for the Super Bowl this year, which gives marketers more of an opportunity to tell a story.

LINK

By : Tamar Weinberg


WordPress 4.4.2 Security Update is Out, Immediate Update Recommended

wordpress-featured-image.jpgWordPress has released a new security update and recommends that users update their website immediately.

LINK

By : Matt Southern


The post Show 164: Interview with Susan Marshall of Torchlite appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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2
Feb

Show 163: Preventing UX Fails With Smart Design

SEO Radio Podcast

#EDGETALK : eCommerce Design Trends for 2016

One thing that not enough designers focus on when designing websites is cutting down on user errors…a pity because user errors have a direct impact on a site’s user experience…which has a direct impact on how much money you or your client stands to lose.

Have you tested your website for how it handles your user errors? Because that is, right there, and opportunity for them to click away.

Also: If you’re planning to set-up (or redesign) your online store, you must be aware of what’s trending right now in the eCommerce sphere.

We’re covering some of the hottest eCommerce design trends that are going to dominate in 2016.

ALL TODAY ON THE EDGE!

LINKS:

Prevent UX Fails With Smart Design

9 eCommerce Design Trends to Embrace in 2016

Marketing Tech Blog


Google: Links In Footers Or Sitewides Are Not Given That Much Weight

google logoCommon sitewide links in the header and footer are given less weight in the eyes of Google.

LINK

By : Barry Schwartz


Oracle’s Finally Killing its Terrible Java Browser Plugin

java.jpgGoogle and Edge has removed the functionality of the plugin and Silverlight and Firefox will by the end of the year, so Oracle has decided to kill off it’s Java browser Plugin.

LINK

By : Tom Warren


Chrome For iOS Is Now Faster And Crashes 70% Less Often

google-logo-image.jpgGoogle has launched a new version of chrome for your Apple device taht will be faster and more reliable.

LINK

By : Frederic Lardinois


The post Show 163: Preventing UX Fails With Smart Design appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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26
Jan

Show 162: Designing Websites With a Purpose

SEO Radio Podcast

#EDGETALK : How To Create Highly-Effective Calls To Action

When designing a website we run the risk of becoming overly familiar with our work, designing for ourselves, and losing perspective of what our users see and experience.

Preventing these bad habits isn’t difficult – using appropriate UX research methods makes us more connected designers and keeps us focused on the end user. We’re going over what goes into designing a great user experience.

Also, want to get some tips on creating visually appealing call to actions….ALL TODAY ON THE EDGE!

LINKS:

Make Design Decisions With A Purpose

How To Create Visually Effective Call-To-Action

The 15 Elements of a Highly Effective Website


You Can Now Install Android Apps Directly From Google’s Search Results

google logoGoogle is now letting Android users installing Android apps from the Google Play store right from the search results.

LINK

By : Barry Schwartz


Google’s Next Penguin Update to Happen Within “Weeks”

Google-New-Logo.jpgGoogle’s Webmaster Trends Analyst Gary Illyes said on Twitter last week that the newest Penguin update should be ready to launch within weeks.

LINK

By : Matt Southern


Google: Title Tags Are Not A Critical Ranking Signal

google-thumb.jpgIn a recent Google+ Hangout, Google’s John Mueller said that the Title Tag for a page is not a crtical ranking signal. Do you believe it? We don’t.

LINK

By : Barry Schwartz


The post Show 162: Designing Websites With a Purpose appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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19
Jan

Show 161: Why The Best Website Design is Invisible

SEO Radio Podcast

#EDGETALK : 12 Sign of a Website Catastrophe

The Edge is back for a new year! We’re so happy to be back!

We are continuing this month on the focus of website design and best practices in design strategy. Last week we talked user optimization. We highly recommend that you go and check that podcast out. Great steps you can take to enhance your customer’s experience.

So Design – Good design is not something the average user look at and says, “Wow, that’s a great design!” Good design is something that is easy to use, read and interact with. It makes users want to engage and experience your website, app or physical material and evokes a specific emotional response. We’re looking at 10 Reasons why the best design in invisible! It’s true!

Also, we are covering warning signs that your website redesign could end in catastrophe….ALL TODAY ON THE EDGE!

LINKS:

10 Reasons Why the Best Design Is Invisible

12 Warning Signs Your Website Redesign Could End In Catastrophe

2016 Website Design Trends to Consider Before Creating Your Site


Arizona is shaming ‘deadbeat’ dads on social media

google logoArizona Governor Doug Ducey announced that the state’s Department of Economic Security is going to start shaming dad’s on their Twitter account who owe child support.

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By : Nick Statt


Marketers to Spend More on Display Advertising vs. Search Advertising in 2016

twitter-logo-small-1920-800x450.pngAccording to a new study by eMarketer says that display ads will eclipse search ads this year, which will be the first time that ever happened in the United States.

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By : Matt Southern


SEOs Confused, Puzzled After Google’s Mystery Update

google-logo-image.jpgGoogle confirmed that there was an update to their core algorithm over the weekend, as well as making Google Panda apart of the core ranking alogorithm.

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By : Barry Schwartz


Web developers rejoice; Internet Explorer 8, 9 and 10 die on Tuesday

internet-explorer-logo.jpgMicrosoft announced last week that they will stop supporting Internet Explorer 8, 9, and 10. Great news for web developers.

LINK

By : Owen Williams


The post Show 161: Why The Best Website Design is Invisible appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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12
Jan

Show 160: How To Improve User Experience

SEO Radio Podcast

#EDGETALK : Improving User Experience On Your Website

The Edge is back for a new year! We’re so happy to be back!

We took a break to gear into the new year, to focus on what topics we will cover in 2016, to help you, our listener, have a better, more informed digital marketing strategy. So, you are going to love what we are coming up with – but first:

We’ve talked about optimization over the years, search, design, ad optimization…what about USER OPTIMIZATION? We’ve got that locked and loaded today.

What does 2016 mean to digital marketing and your bottom line? We will talk through that….ALL TODAY ON THE EDGE!

LINKS:

8 Principles of User Optimization That’ll Increase Your Search Rankings

Marketing Tech Blog


Google: Decimal Points In URLs Are A Bad Idea

google logoGoogle’s John Mueller recently answered a question on Twitter saying that having decimal points in a url is a “bad idea” (ex: mysite.com/page.goes.here/)

LINK

By : Barry Schwartz


Twitter May Be Upping Character Limit From 140 to 10,000

twitter-logo-small-1920-800x450.pngGet ready to see tweets up to 10,000 characters…Twitter announced recently that they will be bumping up that 140 limit because people are taking snapshots of images for longer tweets.

LINK

By : Matt Southern


“Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion

jail.jpgWilliam Stanley, an SEO, was ordered to pay 174,888 in fees and served three years in prison for extorting businesses from his SEO company.

LINK

By : Barry Schwartz


The post Show 160: How To Improve User Experience appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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5
Jan

Show 159: Digital Marketing Trends for 2016

SEO Radio Podcast

#EDGETALK : Digital Marketing Trends for 2016

Welcome back to Edge for the final show of 2015!

We certainly have had a busy year, and we wanted to take time in this how to peer over the hedge into 2016, and talk about what thought leaders are forecasting to pay attention to inside of digital marketing.

We are going to be talking what’s happening in 2016 in the world of SEO, Social Media trends, and overall Digital Marketing trends.

What does 2016 mean to digital marketing and your bottom line? We will talk through that….ALL TODAY ON THE EDGE!

LINKS:

7 New SEO Opportunities In 2016

11 pivotal social media trends for 2016

10 Digital Marketing Trends to Watch Out For in 2016


New Google Search Appearance Filter In Search Analytics Report For App Install Buttons

local seoA new feature in Google Search Console will allow you to filter data to see about your mobile app installation button in Google search results.

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By : Barry Schwartz


Google to Prioritize the Indexing of HTTPS Pages

google-logo.pngGoogle announced recently that it will index a website’s HTTPS pages by default, even if there is an equivalent HTTP URL.

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By : Matt Southern


Google Releases API For “Google My Business” Local Listings

Google-New-Logo.jpgGoogle has announced that they have released an API to manage your Google My Business Listing, which they have creatively named the Google My Business API.

LINK

By : Barry Schwartz


Yahoo Mobile Search Gets AMP Support, Twitter Integration, New Image Search & More

yahoo-logo-new.jpgTo compete with Google, Yahoo! has revamped their mobile search results and also pushes integration with AMP.

LINK

By : Barry Schwartz


The post Show 159: Digital Marketing Trends for 2016 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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22
Dec

Show 158: Interview – Pack The Pantries

SEO Radio Podcast

#EDGETALK : Pack The Pantries

We, at Site Strategics, have had a great opportunity to work with the Indianapolis mayor’s Front Porch Alliance and business partners here in the Indianapolis area to promote Mayor Greg Ballard’s Pack the Pantries initiative this year. This is the 8th year of the initiative, and we were selected to be the managers of their social media for the event. We brought our digital promotion talents to focus on a very important issue – poverty and hunger here in Indianapolis.

We are going to be talking to the Mayor’s office and some of the key partners in this initiative, how the drive performed and more importantly, what you can continue to do to help this very important issue.

As we wind down the year, we wanted to make sure that we have our mission and goals aligned to what is really important this Christmas season, hear about this….ALL TODAY ON THE EDGE!

LINKS:

Pack The Pantries


Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation

local seoGoogle has updated its Google Maps app to some of the features it has had on Android, including offline maps, offline navigation, busiest store hours and gas prices.

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By : Greg Sterling


Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?

facebook-locations.jpgFacebook’s new “Facebook Professional Services” area was recently discovered by Search Engine Land. Could this be Facebook’s answer to Yelp?

LINK

By : Martin Beck


Google Search Will Integrate AMP Pages In Feb. 2016, May Get Ranking Boost

google-amp.jpgGoogle’s new Accelerated Mobile Pages will be integrated into the search engine starting in February of 2016 and websites could see a ranking boost if adopting it.

LINK

By : Greg Sterling


WordPress 4.4 Now Available, With Responsive Images & New Default Theme

wordpress-featured-image.jpgWordPress has released its newest version of their popular content management system, version 4.4.

LINK

By : Matt Southern


The post Show 158: Interview – Pack The Pantries appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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8
Dec

Show 157: IAPSS – Discussing Education with Indiana Superintendents

SEO Radio Podcast #EDGETALK : Reputation Management There’s an event happening this month that is a great forum for discussions about the public education topics in the state of Indiana and who is contributing to the successes the state has had. They are also, more importantly, talking about the future. It is the IAPSS conference […]

The post Show 157: IAPSS – Discussing Education with Indiana Superintendents appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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1
Dec

Show 156: Google Reveals Search Quality Guidelines

SEO Radio Podcast #EDGETALK : Reputation Management Last week, Google dropped a bomb on us. They released the full version of their Search Quality Guidelines. This 160-page PDF contains all the guidelines Google’s evaluators use to “assess the quality of Google’s search results.” Why did Google release their search quality guidelines? They say it’s because […]

The post Show 156: Google Reveals Search Quality Guidelines appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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17
Nov

Show 155: Reverse SEO and Reputation Managment

SEO Radio Podcast #EDGETALK : Reputation Management You won’t really know when one of your employees or high-level staff will do something stupid. You won’t really know if or when your product will fail. You won’t really know if an unreasonable, irate customer will walk in your door. You won’t really know if that customer […]

The post Show 155: Reverse SEO and Reputation Managment appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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10
Nov

Show 154: Display Ads Success

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it’s effective? Well, let me tell you a secret: Remarketing and Display ads, those things, are about by search […]

The post Show 154: Display Ads Success appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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4
Nov

Show 153: Google Conspiracy Theories

SEO Radio Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had answered! Also, what’s the best digital marketing […]

The post Show 153: Google Conspiracy Theories appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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27
Oct

Show 152: Never Hire an In-House SEO

SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month for your SEO goals? Deciding […]

The post Show 152: Never Hire an In-House SEO appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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20
Oct

Show 151: After Optimizing Your Website, What’s Next?

SEO Radio Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between […]

The post Show 151: After Optimizing Your Website, What’s Next? appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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