Show 107 : Forget Mobile Strategy

October 7th, 2014

SEO Radio Podcast

#EDGETALK : You Shouldn’t Have a Mobile Strategy

You have been talking with your marketing team and the development firm you have selected, all focused on developing that MOBILE STRATEGY.

Well, we’re going to tell you that you SHOULDN’T HAVE ONE!

::Crickets::

Yup, that’s what we said.

ALSO: We’re going to give you some tips to defend yourself against CONTENT THEFT

Why You Shouldn’t Have a Mobile Marketing Strategy

How To Defend Against Content Theft

apple watch

When Yahoo began in 1994, people would find websites by browsing through lists organized by topic. This was the basis of Yahoo and they announced last week that their original directory is going to shut down by the end of the year.

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By : Danny Sullivan

spam signs

Facebook has released a competitor to Google’s AdSense software called “Atlas.” This new ad network will serve up ads within mobile apps and won’t use cookies to track users.

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By : Issie Lapowsky

Twitter Bots
A Google Webmaster Trends Analyst recently announced that Google has released the latest Panda update algorithm. This update helps Google identify low quality content.

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By : Matt Southern

dr. evil and mini me

John Mueller, from Google, recently responded to a Google Webmaster Help Thread about broken links saying, “The web changes, sometimes old links break. GoogleBot isn’t going to lose sleep over broken links.”

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By : Barry Schwartz

The post Show 107 : Forget Mobile Strategy appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 106 : Outdated SEO

September 30th, 2014

SEO Radio Podcast

#EDGETALK : Old SEO Techniques That Don’t Work!

Have you ever wanted to know what are the outdated techniques in the area of Search Engine Optimization.

Wouldn’t it be nice to armed with that information, the next time you talk to your web guy (or gal), and ask them if they are up to date on the most current techniques and skills?

Well – don’t want to piss them off, but YOU need to know what is current and make sure it’s happening.

BUT: You need to know what is important and when it is time to LET GO OF OLD INFORMATION!

ALSO: Another great Mixwest interview with Ryan Brock of Metonymy Media, about how to blog like Shakespeare.

Outdated SEO Concepts People Still Think are Reality

apple watch

If you have a lot of money to waste and feel like you don’t connect with the Facebook crowd, well there’s a social network for you. Netropolitan is the Facebook for rich people. For a $9,000 entry and a $3,000 annual renewal, you can join!

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By : Emily Price

spam signs
Facebook rolled out a new feature this week that will be very helpful for page administrators. This new feature will allow admins to easily toggle between their personal and business pages. A new drop down is available when making a post on your page so you can switch in between pages before making a post. Very cool (and needed!)

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By : Debbie Miller

Twitter Bots
Google is no longer requiring new users to sign up for a Google+ account. Now, when signing up for an account, users can create a Google Plus profile at a later date.
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By : Matt Southern

dr. evil and mini me

Bing recently posted the details around how they detect and filter spammers that use keywords in urls and also rolled out an update that impacted three percent of search queries and about five million websites.

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By : Martin Beck

The post Show 106 : Outdated SEO appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 105 : Ditching the Keyword Ranking Reports

September 23rd, 2014

SEO Radio Podcast

#EDGETALK : Goodbye Keyword Ranking Reports! (Thanks Google Pigeon!)

If you have been watching your site’s performance on search engines over the last few years, you most likely have been paying attention to one thing in particular – the rank of your site on terms that you deem as the most important to you.

Makes sense, you’d be able to see as ranks go up, you should have more business. Well, it really shouldn’t have been what we were looking at – but more importantly now. Everything has changed, and you can really track it effectively.

We have five points that you should be tracking for your local SEO – Focus on these instead of ranks.

ALSO: Another great interview with Lorraine Ball of Roundpeg, about user generated content.

One Positive Pigeon Result: We Can Finally Ditch Ranking Reports

apple watch

According to a recent announcement by Google, users of Google Analytics will be able to select reports from 1,600 industry categories, 1,250 markets and seven size buckets, with metrics by channel, location, or device category dimensions. The heat map functionality will also be available in the new benchmark reporting.

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By : Amy Gesenhues

spam signs
Google Webmaster Trends Analyst John Mueller says that the long-awaited Google Penguin update refresh should be launched in 2014. In a Google Hangout on September 8th, Mueller said that Google is working on an update and also working on a solution so that the update will refresh sooner.
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By : Lisa Lacy

Twitter Bots
Bill Slawski at SEO By The Sea broke the new last week that Google was recently granted a patent that appears to be working on a method to use information about what’s airing on TV in your area as a ranking signal.
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By : Matt Southern

dr. evil and mini me

Bing recently posted the details around how they detect and filter spammers that use keywords in urls and also rolled out an update that impacted three percent of search queries and about five million websites.

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By : Barry Schwartz

The post Show 105 : Ditching the Keyword Ranking Reports appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 104 : Email Newsletters Best Practices

September 16th, 2014

SEO Radio Podcast

#EDGETALK : Email Newsletters

Are you messing up your email newsletter? There – I’ll just say it! Newsletters are a powerful tool to promote your business and attract and retain new clients.

We have some tips to help you avoid the most common blunders.

ALSO: Another great interview with a though leader in Indiana – Erik Deckers of Pro Blog Service, about the thought of content saturation.

Are You Messing Up Your Email Newsletter? How To Avoid Common Pitfalls

SearchMetrics Released SEO Ranking Factors for 2014: Content Now Really King?

apple watch

Apple has finally revealed their longtime rumored Apple Watch and the tech community was a little disappointed. While the Watch will get all the media attention over the next few months, the iPhone 6 will hit store shelves later this month.

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By : Jennifer Booton

spam signs
Great news for Ecommerce websites! Twitter has introduced a “buy” button that will enable Twitter users to make transactions within Twitter!
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By : Martin Beck

Twitter Bots
Google has announced that you will now be able to search the website of a result right on the Google SERP. This feature will mainly be available for larger brand name sites to begin with.
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By : Barry Schwartz

dr. evil and mini me

The Bing Image Widget that was launched in August has been taken offline after a lawsuit from Getty Images in which they cite “massive infringement.”

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By : Barry Schwartz

 

The post Show 104 : Email Newsletters Best Practices appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 103 : Kottages 4 Kids & Bloomerang

September 9th, 2014

SEO Radio Podcast

#EDGETALK : Kottages 4 Kids, Bloomerang and Non-Profits

If you didn’t hear our show last week, we talked about social media and how it helped the ALS Ice Bucket Challenge – and what a great fundraiser it was.

We’re continuing our discussion regarding fundraising social media by demonstrating it, with a group that we have become involved with: Kottages 4 Kids, a cause focused on helping children in Lusaka, Zambia, and partnering with Kids Alive International.

Best thing of all, teens are doing it – and plugging into social media to fundraise!

ALSO: We’re talking to a fundraising and donor management software program for Non-Profits – hear from Bloomerang’s Steven Shattuck this week on the EDGE!

DMCA

Facebook is reportedly testing a mobile feature that allows users to search old posts from friends by keyword. “We’re resting an improvement to search on mobile. In this test you can use keywords to search for posts you’re in the audience for on Facebook,” said a Facebook spokesperson in a statement to Search Engine Watch.

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By : Lisa Lacy

spam signs
Back in August, Google announced that sites that utilize HTTPS will receive a rankings boost but a recent study by SearchMetrics shows that there currently is no ranking change for HTTPS websites.
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By : Barry Schwartz

Twitter Bots
Well, it was fun while it lasted! Google has announced that they are completely dropping all authorship functionality from the search results and webmasters tools.
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By : Eric Enge

dr. evil and mini me

Facebook has introduced some new features that help people and pages promote their events and measure the performance of their efforts. These new updates will be rolled out over the upcoming weeks.

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By : Matt Southern

 

The post Show 103 : Kottages 4 Kids & Bloomerang appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 102 : Lessons from the Ice Bucket Challenge

September 4th, 2014

SEO Radio Podcast

#EDGETALK : Ice Bucket Challenge

Alright, we’ve got to talk about this – The ALS Ice Bucket Challenge!

This has been a HUGE social media viral moment. Are there actual lessons that we can learn here for our own social media campaigns??

ALSO: Why your Facebook campaign fails, and what you can do to fix it

10 Lessons Marketers Can Learn From the ALS Ice Bucket Challenge

DMCA

Google recently announced that it was asked to remove an all-time high of 7.8 million URLs from search the week of August 11 for a total of 30.1M for the month.

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By : Lisa Lacy

spam signs
Pinterest is the latest social media network to expand their analytics. With the recent launch of Pinterest for Business, they now have launched a new Analytics Dashboard.
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By : Ryan Lawler

Twitter Bots
Instagram launches a new set of tools for businesses, which include: Account Insights, Ad Insights, and Ad Staging. You’ll now begin to see more ads in your Instagram feed!
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By : Matt Southern

dr. evil and mini me

Amazon is planning to launch its own ad network that will compete with Google. This new network is called Amazon Sponsored Links, which will allow ad agencies to buy audiences by buying ads in bulk.

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By : Matt Southern

 

The post Show 102 : Lessons from the Ice Bucket Challenge appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 101 : Shareable Content

August 26th, 2014

SEO Radio Podcast

#EDGETALK : Shareable Content

Did you know that there are still a few simple hacks left that you can start right now that will make your content more shareable?

In short, we began wondering waht makes on headline more likely to be shared than another?

We dug through the data, and what we learned really surprised us.

ALSO: We have another interview from Mixwest – A noteable experience in social media was on trial – the HUMBLEBRAG! Was it found guilty?

Make Your Content More Shareable With These 5 Simple Tricks, Backed by Research

https ranking signal

Google has launched a new feature within AdWords that will allow advertisers to track phone calls that occur after a user arrives on a website from an Ad click. A code snippet dynamically inserts a Google forwarding number on the website after a user click on an AdWords ad.
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By : Ginny Marvin

spam signs

GoDaddy has acquired MailChimp competitor Mad Mimi which is meant to expand GoDaddy’s product suite aimed at small businesses. Until now GoDaddy offered email service called “Easy Email Marketing” which will be replaced with the recent acquisition.

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By : Sarah Perez

Twitter Bots

A change is coming to the Twitter timeline as Twitter will begin adding Tweets to your timeline that they consider to be popular or relevant. Most of the tweets seem to appear to be tweets that have been favorited by people you follow.

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By : Matt Southern

dr. evil and mini me

Google’s John Mueller said in a Google Webmaster help thread recently, “you don’t have to worry about duplicate content — definitely not when it comes to mobile versions when they’re annotated appropriately.”

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By : Barry Schwartz

 

The post Show 101 : Shareable Content appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 100: Pigeon Droppings and Site Strategics’ 10-Year Anniversary

August 20th, 2014

SEO Radio Podcast

#EDGETALK : Google Pigeon Update

In the past few days, Google has silently rolled out changes to their search algorithm that have a direct impact on local search.

Many search experts have dubbed this the “Pigeon” release.

This has a major impact on your Local Listings, and we’re here to go over it on….

THE 100th SHOW! We’re celebrating our 100th show and our 10th anniversary of Site Strategics.

BOUND TO BE EXCITING TODAY – and have a special event that we are promoting for your favorite non-profit in light of our anniversary – stayed tuned to find out what!

https ranking signal

Webmaster level: all

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

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By : Zineb Ait Bahajji and Gary Illyes

spam signs

Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.”

Brian Ussery first spotted this change, noting how Google has been fighting the use of guest blogging and posting around link building. Specifically when Google’s head of search spam said guest blogging is done for SEO purposes.

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By : Barry Schwartz

Twitter Bots

Twitter revealed how many of its monthly active users are bots in a report just filed with the Securities and Exchange Commission.

The report indicates that as much as 8.5 percent of Twitter’s monthly active users are bots. A bot is a small, data-collecting software application. Bots are completely automated and involve no human interaction.

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By : Matt Southern

promoted video on twitter

Earlier this year, we began testing a new Twitter Video Cardthat streamlines video playback and brings a one-tap viewing experience in our users’ timelines. These tests have shown that Tweets containing native Twitter video generate better engagement and more video views than before.

After months of experiments and feedback from users and brands, we’re excited to announce a beta test of Promoted Video on Twitter!

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By : David Regan

 

The post Show 100: Pigeon Droppings and Site Strategics’ 10-Year Anniversary appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 99 : 10-Minute Adwords Optimization Checklist

August 5th, 2014
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Show 99 : 10-Minute Adwords Optimization Checklist

August 5th, 2014

SEO Radio Podcast

#EDGETALK : PPC Checkup

AdWords is quite a complex tool, one that not everyone can understand. That leaves many people in the dark about arguably one of the most important aspects of online marketing.

Many businesses prefer to outsource the task. But don’t you want know whether your account manager is doing a good job?

We have a 10- minute AdWords account checkup (and potential optimization).

We also have 10 things you SHOULDN’T DO in PPC!

We’ve got the PPC Show for you – you need to listen up and make sure your management team is on track – HERE ON THE EDGE!

Show Links:

A 10-Minute AdWords Account Optimization and Check-Up

Are You Making These 10 Common Google AdWords Mistakes?

Dynamic Sitelinks

Surprise! Google has announced and rolled out dynamic sitelinks to all advertisers worldwide, free of charge.

Dynamic sitelinks are automatically generated and appear below your ad text. They cost nothing if they’re clicked and give advertisers more space on the SERP, enabling users to go straight into specific pages on your site from the ad…

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By : Larry Kim

google product listingsSpotted in a test back in May, product ratings and reviews are officially rolling out on Google Product Listing Ads as of today — just weeks ahead of the full transition to Shopping Campaigns…

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By : Ginny Marvin

Google HangoutsSay what you want about Google+, but it incubated two great products at GoogleHangouts for video meetings and Google+ Photos. While Photos is still deeply integrated with the social network, Hangouts is starting to grow up and it’s shedding some of its Google+ past today…

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By : Frederic Lardinois

Instagram BoltInstagram is taking on Snapchat by turning your best friends’ faces into the shutter button with today’s official release of its first standalone app Bolt, but only Singapore, South Africa and New Zealand will get this initial phase of the iOS and Android rollout. Designed for lightning-fast, ephemeral one-to-one video and photo messaging, Bolt was accidentally outed in promo banners that appeared on Instagram last Thursday…

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By : John Constine

The post Show 99 : 10-Minute Adwords Optimization Checklist appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 98 : Social Media Advertising & Citation Resources

July 29th, 2014
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Show 98 : Social Media Advertising & Citation Resources

July 29th, 2014
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Show 98 : Social Media Advertising & Citation Resources

July 29th, 2014
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Show 98 : Social Media Advertising & Citation Resources

July 29th, 2014

SEO Radio Podcast

#EDGETALK : SOCIAL ADVERTISING

With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available.

It’s an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment.

Yes – I said it, ROI from Social Media!

We’re going to help you get started with Social Media Advertising


ALSO : Now that link building has been scrubbed for good SEO tactics, getting CITATIONS has filled the hole. Want to know the best places to get them? Stay tuned as we bring you some helpful tips you can take to the bank – ALL ON THE EDGE!

Show Links:

Getting Started With Social Media Advertising
SEO 101: The Top 15 Places for Local Citations in the U.S. and the U.K.

Google Video Rich Snippets ReducedIf you use rich snippets to markup your videos for SEO, you may want to double check that Google is still showing them. Reports indicate a huge reduction in video snippets – with estimates as high as 44 percent – in the number of video snippets from Google’s search results.

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By : Danny Goodwin

Twitter Improving Direct MessagingTwitter announced on last Friday that changes are coming to their direct messages are sent and stored across the network. Twitter’s support account made the announcement via a Tweet that emphasized the upgrade would make deleting DMs more consistent

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By : Matt Southern

Ebay looses millions with Google PenaltyEarlier this year, eBay was hit with a search penalty by Google. The loss of search traffic resulting from that has been noticeable enough that eBay acknowledged it in a financial call last week, suggesting it may have cost up to $200 million in revenue.

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By : anny Sullivan

Google Analytics for iPhoneMarketers and website owners rejoiced yesterday as an official Google Analytics app was finally released for the iPhone, two years after the app was released for Android.

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By : Matt Southern

The post Show 98 : Social Media Advertising & Citation Resources appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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Show 97 : How To Do Keyword Research

July 18th, 2014
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Show 97 : How To Do Keyword Research

July 18th, 2014
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Show 97 : How To Do Keyword Research

July 18th, 2014
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Show 97 : How To Do Keyword Research

July 18th, 2014
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Show 96 : 10 Web Form Tweaks For Better Leads

July 5th, 2014
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Show 96 : 10 Web Form Tweaks For Better Leads

July 5th, 2014
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