Edge of the Web Radio

26
Jul

Darren Shaw – How Effective is Yext? – Show 186

The Industry’s Favorite SEO Podcast

#EDGETALK : Darren Shaw – President & Founder of Whitespark

Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his thoughts about Yext, a popular local SEO tool. Yext is quite the controversial tool and might not be the best tool to use for most businesses and Darren shares with us why that could be.

Also in the podcast we talk with Darren about his thoughts on many things Local SEO which includes, the perfect local SEO landing page, how to get more reviews for your Google and Yelp pages, and what impact Angie’s List will have on the local SEO game.

We’re talking with another top leader in the SEO industry – TODAY ON THE EDGE!

The post Darren Shaw – How Effective is Yext? – Show 186 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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19
Jul

Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185

The Industry’s Favorite SEO Podcast

#EDGETALK : Eric Enge – CEO at Stone Temple Consulting

We are locked in and pursuing leaders in the SEO community, and it just so happens that we have one today. Eric Enge, co-author of the book “The Art of SEO”, a fantastic guide to the evolving environment of search engine optimization.

Eric is also a columnist and contributor to publications such as Search Engine Land, Moz, Copyblogger, Marketing Land, and Social Media Today. It’s great to get him on the show today, as he’s been in this game longer than Erin.

We’re talking with another top leader in the SEO industry – TODAY ON THE EDGE!

The post Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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12
Jul

How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184

The Industry’s Favorite SEO Podcast

#EDGETALK : Jody O’Donnell – Technical Director at Merkle

We certainly enjoy going into technical SEO regularly on the podcast and when we see someone who has really useful information and would make for an interesting discussion, that is what we want to bring to our audience.

So, when we saw that Jody O’Donnell spoke about JavaScript SEO at SMX Advanced last month, we knew we had to have him on the show. We are talking sexy stuff today on the podcast: What to do When Google Can’t Understand Your JavaScript. There are some things that can happen to you, if you are not paying attention to it.

We’re talking coding and the importance of that for SEO – TODAY ON THE EDGE!

The post How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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5
Jul

Brad Geddes – Work Productivity & PPC Ad Testing – Show 183

The Industry’s Favorite SEO Podcast

#EDGETALK : Brad Geddes – Co-Founder AdAlysis

Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you’ll be frittering it away very quickly.

They’re always lessons to be learned, and it is great to have a seasoned professional in PPC management on the show.

Take notes and listen carefully as we open another chapter on search engine marketing tactics. We’re talking to Brad Geddes on paid search today!

Spend wisely! Your client’s money and your time – TODAY ON THE EDGE!

The post Brad Geddes – Work Productivity & PPC Ad Testing – Show 183 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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28
Jun

Jessie Stricchiola – Legal SEO and SEO Audits – Show 182

The Industry’s Favorite SEO Podcast

#EDGETALK : Jessie Stricchiola – SEO Expert Witness

We are always talking to some heavy hitters inside of digital marketing. And we always have a sweet spot for search engine optimization as the focus of our show. What about your legal rights when it comes down to search engine optimization and copyright infringement? How do you defend yourself?

You may not be aware that SEO experts are asked to step in when there are court proceedings that revolve around these topics, and we are speaking to one of those SEO experts today.

Do you want the SEO truth? You can’t handle the SEO truth – TODAY ON THE EDGE!

The post Jessie Stricchiola – Legal SEO and SEO Audits – Show 182 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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21
Jun

Francois Goube – Founder of Oncrawl – Show 181

The Industry’s Favorite SEO Podcast

#EDGETALK : Fixing Your Website’s Technical SEO With Oncrawl

We were lucky to be joined this week by Francois Goube, founder of Oncrawl, from his home in Bourdeaux, France. We talked with Francois Goube to talk about Oncrawl and how SEOs can use the tool to improve their website’s SEO. We also find out a lot about Francois’s past as a semi-professional surfer and we find out what his go-to crepe! We had a great time talking with Francois and hope to have him on the show again!

A special that Oncrawl is doing for the show is to sign up for the tool using promo code “EDGEOFTHEWEB” and you’ll receive two months free of the tool!

Also in this show, we tackle the Microsoft purchase of LinkedIn, Facebook to become all video? and ads based on your emojis? Find out more about those topics and more – TODAY ON THE EDGE!

The post Francois Goube – Founder of Oncrawl – Show 181 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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14
Jun

Tony Verre – Human Keyword Research – Show 180

The Industry’s Favorite SEO Podcast

#EDGETALK : What is Human Keyword Research?

If you’ve been in digital marketing for any period of time, I’m guessing that you’ve done keyword research. There’s a lot of schools of thought on how to do that, but ultimately it gets down to strings or phrases and volume of search.

But there’s a new concept emerging out of the digital marketing conferences and blogs, that is really starting to turn search engine optimization on its ear and have a much tighter connection to content marketing and the buyers journey. That new concept is called human keyword research. Not just relying on search terms, but understanding the consumers behavioral marketers, and it actually has a long history in traditional marketing and advertising.

We’re talking to someone that sheds some light on this topic, we’ve got Tony Verre of DreamFire Digital! Today on the EDGE!

The post Tony Verre – Human Keyword Research – Show 180 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Jun

Oli Gardner: Landing Pages, CTA Conference & More – Show 179

The Industry’s Favorite SEO Podcast

#EDGETALK : Register for the 2016 CTA Conference in Vancouver!

This is the show that is consistently bringing you digital marketing thought leaders and cutting edge technology and strategy. So in that vein, it was bound to happen. We got a hold of the co-founder of Unbounce, Oli Gardner. We’re going to get deep on some landing page concepts. The do’s and don’ts of great landing pages as well as great conversion tips.

This guy lives and breathes landing pages and we’re honored to have him on the show. So sit back, tuck your feet in and close your eyes as we drift off into deep landing page dreams. A great interview is in store! Today on the EDGE!

The post Oli Gardner: Landing Pages, CTA Conference & More – Show 179 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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1
Jun

Major Google AdWords Changes – Show 178

The Industry’s Favorite SEO Podcast

#EDGETALK : Google AdWords Updates For Mobile First World

In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performance Summit. We live in a mobile-first world and Google’s new updates to AdWords reflects that. This podcast we go over several of the newest updates that they released and what it means for you!

Plus, the Marketing Tech Blog had a great infographic on their website that we talked about – 33 Ways to Boost Your Social Media Engagement. How can you improve your organic reach in social? Find out today on the EDGE!

The post Major Google AdWords Changes – Show 178 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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24
May

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

The Industry’s Favorite SEO Podcast

#EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO

We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These are turbulent waters, and Google’s ever-changing search environment poses so extreme challenges. Whether you’re trying to chart your own course of your website, or you’re a marketer trying to look after you client’s site, it is tough.

Will there be any way to predict the Google weather? Well, we’re talking to MadHatter/Marketing Scientist from Moz.com today, Dr. Pete Meyers. We’re covering the ever changing environment of Google as well as a great new tool from MOZ, the Keyword Explorer.

Let’s dig in and see what sense we can make out of the choppy waters of Google, and how to chart our course, today on the EDGE!

The post Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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20
May
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May

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

The Industry’s Favorite SEO Podcast

#EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic

You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, you’d think that we would have a full snapshot of the traffic coming into any site, right?

Unfortunately, that’s not the case. There is a growing lack of transparency of a certain type of traffic : DARK TRAFFIC.

It’s unknown: Dark Search, Dark Social, and Dark Mobile Traffic.

We have an interview today with a man who can shed some light on the subject, that’s Marshall Simmonds of Define Media Group. We’re going dark today, this is a data picture that you need to understand…WELCOME BACK TO THE EDGE.

Show Links:

Define Media Group

Marshall Simmonds – Twitter

Dark Traffic: Dark Search, Dark Social, Dark Mobile By Marshall Simmonds – SMX West Slideshare


Google: Keep Redirects Indefinitely But One Can Remove Them After Google Indexes

google logo301 redirects are always an issue with SEOs, well Gary Illyes tried to clear things up the other day on Twitter. See what he had to say about 301s here.

LINK

By : Barry Schwartz


Google Testing Very Light Blue Links In Search Results

Google seems to be doing more testing! Someone took a screenshot of their recent search showing Google using a different shade of blue in its SERP.

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By : Barry Schwartz


Google Hit With Abuse Charges Over Android Operating System

The European Union has its sights set on Google once again, this time having to do with the Android operating system.

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By : Matt Southern


Users average 50 minutes per day on Facebook, Messenger and Instagram

In their Q1 earnings call, Facebook announced that the average users spends more than 50 minutes on Facebook and Instagram.

LINK

By : Josh Constine


The post What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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26
Apr

Introduction to Google Analytics – Show 172 - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

The Industry’s Favorite SEO Podcast

#EDGETALK : Google Analytics 101

Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you been scratching your head on what something is made up of, like an everything bagel? What the heck is in that thing? Well – check this metaphor out, Google Analytics is like and Everything Bagel. Unless you’re in there regularly, you may not even know what is in there. Well, we have Nate, the marketing director of Site Strategics, to guide you through what is actually on that Analytics Bagel.

Also – we’re going to cover 8 Tips that you need to know about effectively outsourcing your content…WELCOME BACK TO THE EDGE.

Show Links:

Google Analytics 101: An Everything Bagel with Plain, White Cream Cheese

8 Tips for Effectively Outsourcing Your Content


Google Toolbar PageRank officially goes dark

google logoGoogle has removed the PageRank feature from their toolbar, about a month after announcing they were doing so.

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By : Barry Schwartz


Google To AdWords Advertisers: Google Maps Is Now Part Of Core Search

Google made an announcement that Google Maps is now apart of core search, making local search results available for ad placement.

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By : Barry Schwartz


Facebook will soon be able to automatically tag your friends in videos

You will now be able to track your packages via Google with a new Google search card.

LINK

By : Matt Southern


The post Introduction to Google Analytics – Show 172 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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19
Apr
19
Apr

Interview with Maddie Cary – Show 171 - Edge of the Web | SEO Podcast | Internet Marketing Radio Show

The Industry’s Favorite SEO Podcast

#EDGETALK : Interviewing Maddie Cary, Director of Paid Search at Point It

We are joined this week by Maddie Cary, Director of Paid Search at Point it Digital Marketing. Maddie has a deep love for PPC and her company, a digital marketing firm in Seattle, but she also has a deep love for Beyonce. She tied two of her passions together in her latest presentation at SMX West. How would Beyonce do as a PPC manager? Well, we’re about to find out.

We’re talking to Maddie Marketer : Maddie Cary of Point It, and talk to her about SEM and PPC, and much more……WELCOME BACK TO THE EDGE.

Show Links:

Point It Digital Marketing

Maddie Cary Twitter

SMX Slideshare: What Would Beyonce Do? Fierce PPC Tactics to Make Your Account A Super Star


Google displaying gas prices in the local 3-pack

google logoGoogle has started displaying gas prices in their local search results on your mobile devices.

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By : Barry Schwartz


Google’s John Mueller On Redirecting vs 404ing Products That No Longer Exist

Google’s John Mueller had some interesting thoughts on when you should have a 404 error on you website and when you shouldn’t.

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By : Barry Schwartz


F8 2016: Facebook Live API Open to Developers, Publishers

At their F8 event, Facebook had multiple announcements, but the biggest was their announcement that Facebook Live is open to developers.

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By : David Cohen


Facebook will soon be able to automatically tag your friends in videos

Facebook is working to get it’s facial recognition from photos to work for your videos.

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By : Frederic Lardinois


The post Interview with Maddie Cary – Show 171 appeared first on SEO Radio | Edge of the Web SEO Podcast | Internet Marketing Radio.

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12
Apr