Edge of the Web Radio

30
Aug

Erin Robbins: Connecting SEO & Content Marketing – Show 191

The Industry’s Favorite SEO Podcast

#EDGETALK : Erin Robbins – President of GinzaMetrics

Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics space for the past 13 years working with start-ups, agencies, and large brands around the globe.

We talk with Erin today about some of the challenges of running a company with employees across the globe, team building and how to connect your SEO team with your content marketing team.

Plus there were lots of laughs and snark in this episode! Check out this fun interview with Erin Robbins of GinzaMetrics!

The post Erin Robbins: Connecting SEO & Content Marketing – Show 191 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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23
Aug

Michael King of iPullRank – Vector Report, AMP, Fatherhood, & Moz – Show 190

The Industry’s Favorite SEO Podcast

#EDGETALK : Michael King – Founder/Managing Director of iPullRank

Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then reranked the five companies based on how well they are doing at SEO. This report is based on many points including keyword visibility, backlink profile, trust metrics, spam scores, and more!

Plus, Michael has some strong opinions on AMP. With some of the latest news on AMP, Michael wanted to get some thoughts on AMP off of his chest. Should businesses be investing in AMP? Hear what Michael has to say about AMP.

Some other topics we cover:

Michael’s first daughter was born a month ago, so we wanted to talk to Mike about how his daughter Zora is doing and get fatherhood tips for Tom – who’s about to experience the same thing in a few weeks.

Also, the day before our recording, Moz announced that they are laying off 28% of their workforce. The news kind of shook the SEO industry and we had a good discussion as for what it means for our industry.

We cover these topics & more all today on the EDGE!

The post Michael King of iPullRank – Vector Report, AMP, Fatherhood, & Moz – Show 190 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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16
Aug

Kris Reid – Growing an Agency Overseas & Intention Marketing – Show 189

The Industry’s Favorite SEO Podcast

#EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO

What is it like to run an SEO agency from around the world? We’re talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We’re also going to spend some time talking about SEO audits, link authority secrets, and most importantly, consumer INTENTION…it’s not about ranking, or traffic – it’s about providing the customers with what they need.

Let’s talk about SEO driving revenue, today on the EDGE!

Want to win a 200-point Website Audit? Click here to win!

The post Kris Reid – Growing an Agency Overseas & Intention Marketing – Show 189 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Aug

Corey Northcutt – eCommerce SEO Tips & Google Ranking Factors – Show 188

The Industry’s Favorite SEO Podcast

#EDGETALK : Corey Northcutt – CEO of Northcutt

We’re talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago.

Corey has created a great resource, a list of 271 mythical and factual Google Ranking Factors. Plus, we are going over eCommerce and breaking down the best SEO practices to get your eCommerce website visible by Google.

In our last segment with Corey, we dive deep into an article he wrote last May called, “Success is Not a Commodity.” What is success and why isn’t it a commodity? Listen to our great conversation with Corey Northcutt! TODAY ON THE EDGE!

The post Corey Northcutt – eCommerce SEO Tips & Google Ranking Factors – Show 188 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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2
Aug

Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187

The Industry’s Favorite SEO Podcast

#EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide

There is a lot of movement on the Local SEO front, and we’ve been striking gold on our interviews with top thought-leaders in the digital marketing industry.

This week we’re taking Local SEO/Location Marketing to another degree! We have the owner of Local SEO Guide, a local search engine optimization firm, and writer on Search Engine Land, Andrew Shotland!

We had a great interview with Andrew and hope you enjoy the show!

The post Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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26
Jul

Darren Shaw – How Effective is Yext? – Show 186

The Industry’s Favorite SEO Podcast

#EDGETALK : Darren Shaw – President & Founder of Whitespark

Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his thoughts about Yext, a popular local SEO tool. Yext is quite the controversial tool and might not be the best tool to use for most businesses and Darren shares with us why that could be.

Also in the podcast we talk with Darren about his thoughts on many things Local SEO which includes, the perfect local SEO landing page, how to get more reviews for your Google and Yelp pages, and what impact Angie’s List will have on the local SEO game.

We’re talking with another top leader in the SEO industry – TODAY ON THE EDGE!

The post Darren Shaw – How Effective is Yext? – Show 186 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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19
Jul

Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185

The Industry’s Favorite SEO Podcast

#EDGETALK : Eric Enge – CEO at Stone Temple Consulting

We are locked in and pursuing leaders in the SEO community, and it just so happens that we have one today. Eric Enge, co-author of the book “The Art of SEO”, a fantastic guide to the evolving environment of search engine optimization.

Eric is also a columnist and contributor to publications such as Search Engine Land, Moz, Copyblogger, Marketing Land, and Social Media Today. It’s great to get him on the show today, as he’s been in this game longer than Erin.

We’re talking with another top leader in the SEO industry – TODAY ON THE EDGE!

The post Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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12
Jul

How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184

The Industry’s Favorite SEO Podcast

#EDGETALK : Jody O’Donnell – Technical Director at Merkle

We certainly enjoy going into technical SEO regularly on the podcast and when we see someone who has really useful information and would make for an interesting discussion, that is what we want to bring to our audience.

So, when we saw that Jody O’Donnell spoke about JavaScript SEO at SMX Advanced last month, we knew we had to have him on the show. We are talking sexy stuff today on the podcast: What to do When Google Can’t Understand Your JavaScript. There are some things that can happen to you, if you are not paying attention to it.

We’re talking coding and the importance of that for SEO – TODAY ON THE EDGE!

The post How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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5
Jul

Brad Geddes – Work Productivity & PPC Ad Testing – Show 183

The Industry’s Favorite SEO Podcast

#EDGETALK : Brad Geddes – Co-Founder AdAlysis

Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you’ll be frittering it away very quickly.

They’re always lessons to be learned, and it is great to have a seasoned professional in PPC management on the show.

Take notes and listen carefully as we open another chapter on search engine marketing tactics. We’re talking to Brad Geddes on paid search today!

Spend wisely! Your client’s money and your time – TODAY ON THE EDGE!

The post Brad Geddes – Work Productivity & PPC Ad Testing – Show 183 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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28
Jun

Jessie Stricchiola – Legal SEO and SEO Audits – Show 182

The Industry’s Favorite SEO Podcast

#EDGETALK : Jessie Stricchiola – SEO Expert Witness

We are always talking to some heavy hitters inside of digital marketing. And we always have a sweet spot for search engine optimization as the focus of our show. What about your legal rights when it comes down to search engine optimization and copyright infringement? How do you defend yourself?

You may not be aware that SEO experts are asked to step in when there are court proceedings that revolve around these topics, and we are speaking to one of those SEO experts today.

Do you want the SEO truth? You can’t handle the SEO truth – TODAY ON THE EDGE!

The post Jessie Stricchiola – Legal SEO and SEO Audits – Show 182 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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21
Jun

Francois Goube – Founder of Oncrawl – Show 181

The Industry's Favorite SEO Podcast
#EDGETALK : Fixing Your Website's Technical SEO With Oncrawl
We were lucky to be joined this week by Francois Goube, founder of Oncrawl, from his home in Bourdeaux, France. We talked with Francois Goube to talk about Oncrawl and how SEOs can use the tool to improve their website's SEO. We also find out a lot about Francois's past as a semi-professional surfer and we find out what his go-to crepe! We had a great time talking with Francois and hope to have him on the show again!

A special that Oncrawl is doing for the show is to sign up for the tool using promo code "EDGEOFTHEWEB" and you'll receive two months free of the tool!

Also in this show, we tackle the Microsoft purchase of LinkedIn, Facebook to become all video? and ads based on your emojis? Find out more about those topics and more - TODAY ON THE EDGE!

The post Francois Goube – Founder of Oncrawl – Show 181 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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14
Jun

Tony Verre – Human Keyword Research – Show 180

The Industry's Favorite SEO Podcast
#EDGETALK : What is Human Keyword Research?
If you've been in digital marketing for any period of time, I'm guessing that you've done keyword research. There's a lot of schools of thought on how to do that, but ultimately it gets down to strings or phrases and volume of search.

But there's a new concept emerging out of the digital marketing conferences and blogs, that is really starting to turn search engine optimization on its ear and have a much tighter connection to content marketing and the buyers journey. That new concept is called human keyword research. Not just relying on search terms, but understanding the consumers behavioral marketers, and it actually has a long history in traditional marketing and advertising.

We're talking to someone that sheds some light on this topic, we've got Tony Verre of DreamFire Digital! Today on the EDGE!

The post Tony Verre – Human Keyword Research – Show 180 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Jun

Oli Gardner: Landing Pages, CTA Conference & More – Show 179

The Industry's Favorite SEO Podcast
#EDGETALK : Register for the 2016 CTA Conference in Vancouver!
This is the show that is consistently bringing you digital marketing thought leaders and cutting edge technology and strategy. So in that vein, it was bound to happen. We got a hold of the co-founder of Unbounce, Oli Gardner. We're going to get deep on some landing page concepts. The do's and don'ts of great landing pages as well as great conversion tips.

This guy lives and breathes landing pages and we're honored to have him on the show. So sit back, tuck your feet in and close your eyes as we drift off into deep landing page dreams. A great interview is in store! Today on the EDGE!

The post Oli Gardner: Landing Pages, CTA Conference & More – Show 179 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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1
Jun

Major Google AdWords Changes – Show 178

The Industry’s Favorite SEO Podcast
#EDGETALK : Google AdWords Updates For Mobile First World
In the last week, Google announced a slew of new updates for AdWords advertisers at its Google Performance Summit. We live in a mobile-first world and Google’s new updates to AdWords reflects that. This podcast we go over several of the newest updates that they released and what it means for you!

Plus, the Marketing Tech Blog had a great infographic on their website that we talked about – 33 Ways to Boost Your Social Media Engagement. How can you improve your organic reach in social? Find out today on the EDGE!

The post Major Google AdWords Changes – Show 178 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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24
May

Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177

The Industry’s Favorite SEO Podcast
#EDGETALK : Dr. Pete Talks Google, Rank Brain, & SEO
We all know that Google is not a quiet engine that just hums along with a minor bump here or there. These are turbulent waters, and Google’s ever-changing search environment poses so extreme challenges. Whether you’re trying to chart your own course of your website, or you’re a marketer trying to look after you client’s site, it is tough.

Will there be any way to predict the Google weather? Well, we’re talking to MadHatter/Marketing Scientist from Moz.com today, Dr. Pete Meyers. We’re covering the ever changing environment of Google as well as a great new tool from MOZ, the Keyword Explorer.

Let’s dig in and see what sense we can make out of the choppy waters of Google, and how to chart our course, today on the EDGE!

The post Dr. Pete Meyers – Google Update, Rank Brain & More – Show 177 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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20
May

State of Link Building in 2016 – With Nicholas Chimonas – Show 176

The Industry’s Favorite SEO Podcast
#EDGETALK : Supercharge Your SEM Campaigns
One of the strongest factors for organic search engine optimization that has been consistent over the last 10 years has been links.

That’s right, you just can’t avoid it, the search engines value who refers to you, and the value of who link to them, and so on and so on…

It’s a challenging tactic, to say the least. And there has been a lot of changes in this space. Well, would you like to know the state of link building in 2016? Time to get it straight – we’re talking to Nicholas Chimonas, head of research and development at Page One Power, today on the show![/fusion_text][/fullwidth]

The post State of Link Building in 2016 – With Nicholas Chimonas – Show 176 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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18
May
10
May

Neil Patel on Blogging, $100,000 Challenge, and More – Show 174

The Industry’s Favorite SEO Podcast
#EDGETALK : Bonus Episode – Interview with Neil Patel
We are opening up a new interview track of shows, to give more in-depth interviews and time to really dig in with some of the thought leaders that come across the Edge.

We are very excited to launch into the new series with a true leader, a top influencer on the web, focusing on true conversion marketing. We are talking to Neil Patel of KissMetrics and Quicksprout…WELCOME BACK TO THE EDGE.

The post Neil Patel on Blogging, $100,000 Challenge, and More – Show 174 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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3
May

What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173

The Industry’s Favorite SEO Podcast
#EDGETALK : Dark Search, Dark Social, and Dark Mobile Traffic
You know, with digital marketing tactics growing to such a level of performance that and entire SaaS industry has developed around it, and with tracking such a strong component to capturing the picture of ROI, you’d think that we would have a full snapshot of the traffic coming into any site, right?

Unfortunately, that’s not the case. There is a growing lack of transparency of a certain type of traffic : DARK TRAFFIC.

It’s unknown: Dark Search, Dark Social, and Dark Mobile Traffic.

We have an interview today with a man who can shed some light on the subject, that’s Marshall Simmonds of Define Media Group. We’re going dark today, this is a data picture that you need to understand…WELCOME BACK TO THE EDGE.

The post What is Dark Traffic? – An Interview with Marshall Simmonds – Show 173 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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3
May

Introduction To Google Analytics – Show 172

The Industry’s Favorite SEO Podcast
#EDGETALK : Google Analytics 101
Ever get into a situation where you wanted to relearn something the right way? Or recognizing that you have missed an important tip or piece of a puzzle that has been bugging you for a while? Or simply, have you been scratching your head on what something is made up of, like an everything bagel? What the heck is in that thing? Well – check this metaphor out, Google Analytics is like and Everything Bagel. Unless you’re in there regularly, you may not even know what is in there. Well, we have Nate, the marketing director of Site Strategics, to guide you through what is actually on that Analytics Bagel.

Also – we’re going to cover 8 Tips that you need to know about effectively outsourcing your content…WELCOME BACK TO THE EDGE.

The post Introduction To Google Analytics – Show 172 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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