Edge of the Web Radio

28
Oct

EP 198: Social Media Ads w/Ian Mackie

Ian Mackie, the Director of Social Advertising at Point It, joins us on the show this week to discuss the importance of Social Media Ads for your marketing campaign.

Some of the topics we cover with Ian are:

  • Why are other social media networks so far behind Facebook in social ads?
  • Is there hope for Twitter Ads?
  • What successes have you had with Instagram ads?

Check out our full interview with Ian now!

The post EP 198: Social Media Ads w/Ian Mackie appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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20
Oct

EP 197: The Value of Visual Communication w/Amy Balliett

In a recent Moz webinar, Amy Balliett, CEO of Killer Infographics described “Visual Communication” as: graphically represents information to efficiently and effectively create meaning – & when necessary, a limited text is included to explicate the meaning.

There is no doubt that visual communication is a powerful tool for marketers and consumers crave it – that is why marketers incorporate 12-14 types of visual content into their marketing campaigns.

So, we wanted to talk to Amy Balliett, who recently gave a presentation at SMX Advanced called “The Need for Visual Communication”, about this topic of visual communication and how her company is using this tool for their clients.

The post EP 197: The Value of Visual Communication w/Amy Balliett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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11
Oct

EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS

What a trip is has been! We started this journey over four years ago, recording in a small radio station here in Indianapolis, and leveling up, over time. There’s been a lot of episodes, and huge amount of work for this shop of ours, and today we celebrate a big victory (actually two!)

We are now broadcasting from our own studio – Edge Media Productions. What a great achievement for our team and the quality that has gone into this new studio has been phenomenal!

Here’s another victory: We’ve got Rand Fishkin of Moz as our guest for our first podcast out of the Edge Studios! Some of the topics we discuss with Rand include:

  • Google Penguin 4.0
  • Moz Layoffs
  • His stepping down as CEO
  • Growing a Startup
  • Running a Business
  • Moz’s product offering
  • Rand’s mustache
  • SEO tickle fights (yes you read it right)

EDITOR’S NOTE: We ran out of time with Rand, but we wanted to discuss Moz’s latest feature of Moz Pro, Keyword Explorer. Definitely, go check out that tool (and the whole Moz toolset) when you are doing keyword research and content idea creation. It has a lot of great features that we wanted to discuss with Rand, but didn’t get to it in time. – Tom

The post EP 196: Rand Fishkin Interview – Penguin 4.0, Moz Layoffs, & Running a SaaS appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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6
Oct

EP 195: Google Tag Manager Hacks w/Steve Guberman

Steve Guberman, Director of Search Marketing of GolfNow.com, dives deep into Google Tag Manager with the EdgeTalk crew this week. Most search marketers are familiar with the Google Tag Manager tool, but how well do you know what all it actually can do?

With a little imagination, Google Tag Manager can be an incredibly powerful tool and can take your SEO efforts to the next level. Listen to Steve and the EdgeTalk crew discuss all the things you can do with this great tool!

The post EP 195: Google Tag Manager Hacks w/Steve Guberman appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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6
Oct

EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore

Luca Senatore, Director of Strategy at Genie Goals, joined us from Cambridge, United Kingdom this week! We were very excited to talk to Luca and get some of his thoughts and tips on paid search marketing for retail eCommerce websites.

Luca’s team at Genie Goals has some great tips for our listeners to help them with their PPC campaigns, plus Luca is in Mixed Martial Arts! Check out this fun interview with Luca!

The post EP 194: Retail eCommerce PPC Strategies w/ Luca Senatore appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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20
Sep

EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett

There is a constant struggle in marketing with outreach and marketing. The evolution of what works, what is sincere and authoritative, how it benefits a brand short term and long term…these are issues that can define successful campaigns from failures.

This podcast we talked to Cosette Jarrett, Outreach Specialist at Clearlink, and we discussed how to combine your SEO and PR efforts. Plus, with all the pitches Cosette has made, she’s learned from the failed pitches. What lessons has she learned from those failed pitches? Find out today on the EDGE!

The post EP 193: Combining SEO & PR – Learning From Failed Pitches w/Cosette Jarrett appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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16
Sep

EP 192: Reviewing the Latest Google Updates w/Jenny Halasz

Jenny Halasz, president of JLH Marketing, joins us on the show this week. According to the bio page on her company website, Jenny is a respectable business owner by day and an SEO geek by night. She has over a decade of experience in search engine optimization and has spoken at most of the major search conferences in the country. She’ll be speaking at SMX East in the next few weeks and she’ll be speaking at PubCon in October.

Jenny also has a column on Search Engine Land and Search Engine Journal – most recently she wrote in the “Ask an SEO” series on SEJ.

So we wanted to have Jenny on the show as she is an industry thought leader and has some great insights into the search world. Jenny tackled a number of different topics this week, including: AMP, Interstitial Penalty, the latest Google Update, and future-proofing your SEO.

We had a great conversation with Jenny and we hope you enjoy this week’s show!

The post EP 192: Reviewing the Latest Google Updates w/Jenny Halasz appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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30
Aug

EP 191: Connecting SEO & Content Marketing w/Erin Robbins

The Industry’s Favorite SEO Podcast

#EDGETALK : Erin Robbins – President of GinzaMetrics

Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics space for the past 13 years working with start-ups, agencies, and large brands around the globe.

We talk with Erin today about some of the challenges of running a company with employees across the globe, team building and how to connect your SEO team with your content marketing team.

Plus there were lots of laughs and snark in this episode! Check out this fun interview with Erin Robbins of GinzaMetrics!

The post EP 191: Connecting SEO & Content Marketing w/Erin Robbins appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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30
Aug

Erin Robbins: Connecting SEO & Content Marketing – Show 191

The Industry’s Favorite SEO Podcast

#EDGETALK : Erin Robbins – President of GinzaMetrics

Our first in-studio guest! Erin Robbins, President of GinzaMetrics, was in Indianapolis for the day so rather than joining us via Skype, she decided to just show up in person! Erin has been working in the analytics space for the past 13 years working with start-ups, agencies, and large brands around the globe.

We talk with Erin today about some of the challenges of running a company with employees across the globe, team building and how to connect your SEO team with your content marketing team.

Plus there were lots of laughs and snark in this episode! Check out this fun interview with Erin Robbins of GinzaMetrics!

The post Erin Robbins: Connecting SEO & Content Marketing – Show 191 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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23
Aug

EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank

The Industry’s Favorite SEO Podcast

#EDGETALK : Michael King – Founder/Managing Director of iPullRank

Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then reranked the five companies based on how well they are doing at SEO. This report is based on many points including keyword visibility, backlink profile, trust metrics, spam scores, and more!

Plus, Michael has some strong opinions on AMP. With some of the latest news on AMP, Michael wanted to get some thoughts on AMP off of his chest. Should businesses be investing in AMP? Hear what Michael has to say about AMP.

Some other topics we cover:

Michael’s first daughter was born a month ago, so we wanted to talk to Mike about how his daughter Zora is doing and get fatherhood tips for Tom – who’s about to experience the same thing in a few weeks.

Also, the day before our recording, Moz announced that they are laying off 28% of their workforce. The news kind of shook the SEO industry and we had a good discussion as for what it means for our industry.

We cover these topics & more all today on the EDGE!

The post EP 190: Vector Report, AMP, Fatherhood, & Moz w/Michael King of iPullRank appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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23
Aug

Michael King of iPullRank – Vector Report, AMP, Fatherhood, & Moz – Show 190

The Industry’s Favorite SEO Podcast

#EDGETALK : Michael King – Founder/Managing Director of iPullRank

Michael King, Founder and Managing Director of iPullRank, joins us on the podcast this week to discuss a new report released by his company called the Vector Report. This report looked at the INC500 and then reranked the five companies based on how well they are doing at SEO. This report is based on many points including keyword visibility, backlink profile, trust metrics, spam scores, and more!

Plus, Michael has some strong opinions on AMP. With some of the latest news on AMP, Michael wanted to get some thoughts on AMP off of his chest. Should businesses be investing in AMP? Hear what Michael has to say about AMP.

Some other topics we cover:

Michael’s first daughter was born a month ago, so we wanted to talk to Mike about how his daughter Zora is doing and get fatherhood tips for Tom – who’s about to experience the same thing in a few weeks.

Also, the day before our recording, Moz announced that they are laying off 28% of their workforce. The news kind of shook the SEO industry and we had a good discussion as for what it means for our industry.

We cover these topics & more all today on the EDGE!

The post Michael King of iPullRank – Vector Report, AMP, Fatherhood, & Moz – Show 190 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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16
Aug

EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid

The Industry’s Favorite SEO Podcast

#EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO

What is it like to run an SEO agency from around the world? We’re talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We’re also going to spend some time talking about SEO audits, link authority secrets, and most importantly, consumer INTENTION…it’s not about ranking, or traffic – it’s about providing the customers with what they need.

Let’s talk about SEO driving revenue, today on the EDGE!

Want to win a 200-point Website Audit? Click here to win!

The post EP 189: Growing an Agency Overseas & Intention Marketing w/Kris Reid appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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16
Aug

Kris Reid – Growing an Agency Overseas & Intention Marketing – Show 189

The Industry’s Favorite SEO Podcast

#EDGETALK : Kris Reid – Chief Boss Man of Ardor SEO

What is it like to run an SEO agency from around the world? We’re talking to Kris Reid, owner of the Philippine-based Ardor SEO today on the podcast. We’re also going to spend some time talking about SEO audits, link authority secrets, and most importantly, consumer INTENTION…it’s not about ranking, or traffic – it’s about providing the customers with what they need.

Let’s talk about SEO driving revenue, today on the EDGE!

Want to win a 200-point Website Audit? Click here to win!

The post Kris Reid – Growing an Agency Overseas & Intention Marketing – Show 189 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Aug

EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt

The Industry’s Favorite SEO Podcast #EDGETALK : Corey Northcutt – CEO of Northcutt We’re talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago. Corey has created a great resource, a list […]

The post EP 188: eCommerce SEO Tips & Google Ranking Factors w/Corey Northcutt appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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9
Aug

Corey Northcutt – eCommerce SEO Tips & Google Ranking Factors – Show 188

The Industry’s Favorite SEO Podcast

#EDGETALK : Corey Northcutt – CEO of Northcutt

We’re talking to some Chicago brethren in the search engine optimization land today. We are talking to Corey Northcutt, CEO of Northcutt, a digital marketing agency located in Chicago.

Corey has created a great resource, a list of 271 mythical and factual Google Ranking Factors. Plus, we are going over eCommerce and breaking down the best SEO practices to get your eCommerce website visible by Google.

In our last segment with Corey, we dive deep into an article he wrote last May called, “Success is Not a Commodity.” What is success and why isn’t it a commodity? Listen to our great conversation with Corey Northcutt! TODAY ON THE EDGE!

The post Corey Northcutt – eCommerce SEO Tips & Google Ranking Factors – Show 188 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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2
Aug

Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187

The Industry’s Favorite SEO Podcast #EDGETALK : Andrew Shotland – CEO & Founder of Local SEO Guide There is a lot of movement on the Local SEO front, and we’ve been striking gold on our interviews with top thought-leaders in the digital marketing industry. This week we’re taking Local SEO/Location […]

The post Andrew Shotland – 2016 Local SEO Ranking Factors – Show 187 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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26
Jul

Darren Shaw – How Effective is Yext? – Show 186

The Industry’s Favorite SEO Podcast #EDGETALK : Darren Shaw – President & Founder of Whitespark Darren Shaw, President and Founder of Whitespark, joins us on the podcast this week. We wanted to connect with him after is Q&A session at SMX Advanced in June. We also were interested about his […]

The post Darren Shaw – How Effective is Yext? – Show 186 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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19
Jul

Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185

The Industry’s Favorite SEO Podcast #EDGETALK : Eric Enge – CEO at Stone Temple Consulting We are locked in and pursuing leaders in the SEO community, and it just so happens that we have one today. Eric Enge, co-author of the book “The Art of SEO”, a fantastic guide to […]

The post Eric Enge – Growing a Digital Agency & Hot SEO Ranking Factors – Show 185 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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12
Jul

How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184

The Industry’s Favorite SEO Podcast #EDGETALK : Jody O’Donnell – Technical Director at Merkle We certainly enjoy going into technical SEO regularly on the podcast and when we see someone who has really useful information and would make for an interesting discussion, that is what we want to bring to […]

The post How To Make Your JavaScript SEO-Friendly – With Jody O’Donnell – Show 184 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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5
Jul

Brad Geddes – Work Productivity & PPC Ad Testing – Show 183

The Industry’s Favorite SEO Podcast #EDGETALK : Brad Geddes – Co-Founder AdAlysis Google wants to spend your money, and if you want to let them run without a dialed in targeting system, you’ll be frittering it away very quickly. They’re always lessons to be learned, and it is great to […]

The post Brad Geddes – Work Productivity & PPC Ad Testing – Show 183 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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